...in this issue...
- A word from Bridget
- Upcoming webinars and workshops
- You may be eligible for government funding
You May be Eligible for Government Funding!
<<First Name>>, in my last newsletter I was talking about how we stay relevant. If you missed that one you can read it here
. It’s a critical business capability. Recently becoming an approved provider under the new government grant scheme to support business growth has meant I’ve been talking to a lot of business owners and managers. One of the questions I’m frequently getting is “I don’t get this sustainability thing, what does it mean?” “Doesn’t a business have to be sustainable
Yes that is true, it does. And I suppose from my perspective it’s also more. It’s a question of three other questions –
time frames – how far into the future, back into your supply chain or out into your product/service life cycle you are looking?
who and what is surviving?
is it about just surviving – or is there more joy, fulfilment, satisfaction, profit, that we’re not yet achieving?
In essence sustainability in business is about building a business as if the future really mattered.
If the future really matters we do ask questions like how productive and fulfilled are my staff, what happens to our products when their useful life is over, where do our raw materials come from, what is life like for the people who are working to bring them to us? Because we know that it is all part of a future that matters.
What’s this got to do with relevance?
Well increasingly Councils, corporations, large distributors and wholesalers and retailers are adding sustainability to their core competencies and performance indicators. What this means is that they are looking to find suppliers who are building a competency in this area. Which means if you are a supplier of products or services you might be seeing an opportunity to stay relevant to them and keep their business. Also to your customers, your suppliers or your employees. And you may have questions about the opportunity this ‘green economy’
creates for your business to grow and be more profitable. And
And the great news is you may qualify for some government funding to work through these questions.
how to take advantage of the opportunity
how to engage your team in the process
how to market your offering
If you’d like to have a conversation about this, email
or phone me. There’s no charge and I won’t be trying to sell you anything.
Plus there are many other business needs such as marketing plan and sales tactics, that are covered by the government funding. Take a look here
For some inspiration on what opportunities a green economy creates for business take 4 minutes to watch this youtube video.
And finally, for inspiration this month Jonathan Watts will be in NZ on a speaking tour and will be in Auckland at the end of March. He wrote the book “When a billion Chinese Jump”. His talk will be about the lessons we can learn from China’s massive economic growth in the last few years. Tickets and more info at event finder.
Mentors and people who support us to grow and learn are so important and sometimes we don’t recognise how important until years later. The founder of Results in Business Kevin Dawkins whom I consider a great mentor of mine, always used to say – ask a higher quality question. It took a while for me to get that. But listening to this TED talk is a perfect example of how asking a higher quality question can lead to surprising, exciting and innovative business opportunities. Here’s the link to that talk