...in this issue...
- Understanding sales (part two)
- Measuring success
- What is business coaching?
- Get sustainable challenge
- Upcoming webinars & workshops
Be clear on what you are selling – a chance to be a game changer in your industry.
Hi <<First Name>> and welcome to the May edition of our newsletter.
My inspiration for this article when doing some google analytics research thanks to my wonderful VA. I was looking at keyword searches and saw that over 27,000 people in New Zealand searched the phrase “What is business coaching?” Then I had a look at my website and I see that I sell ‘coaching’! And that was the “aha – I’m selling something that people don’t even know what it is” (for a description of business coaching see below).
So Understanding Sales Part Two is about finding out what your ideal client or customer really wants. Do they want a massage – or do they want how their body and mind feel when they have had a massage? Do they want a computer server – or do they want to have access to all their data whenever and wherever they want it? Do they want your legal services – or do they want to know that all the details of their conveyancing or a will or contracts are taken care of in the best way possible? (read the full article here)
Each of us is in business to be successful.
That’s an assumption I am making when writing this blog. But have you defined what success looks and feels like for you? Ignoring society’s assumptions about success, do you know what you are aiming for? Will you know when to stop? Are you able to distinguish and recognise your real wealth?
I had the privilege of visiting two communities in Ecuador who define their success and wealth very clearly.
One of the first things I like to do with my clients is determine what success would look like for them – many have not given much or any thought to this critical piece of the business puzzle. The question is of course how do we build our businesses to honour those things we actually want that determine our real success? And then how do we measure this as a person, a business and as a country? (read the full article here)
This month for inspiration I’m reading “Source” The inner path of knowledge creation by Joseph Jaworski. Joseph was one of the developers of U-theory and the U-process for strategic business decision making, along with Peter Senge and Otto Scharmer. His new book goes into how the facilitator of these processes must first prepare him/herself.
What Is Business Coaching?
I found a couple of definitions on Google:
“Business coachinghelps owners of small and medium sized businesses with their sales, marketing, management, team building and so much more.” ”Business coachingis about making improvements and changes so that you and your business perform at a much higher level, continually growing.”
Yes that’s business coaching 101. A definition I prefer is ‘helping business owners build their dream business(es) enabling them, their employees and their families to have joyful, fulfilling lives”.
If you can dream it you can build it.
If you’ve got a better definition please send it to me firstname.lastname@example.org
Get Sustainable Challenge
This is your opportunity to discover how sustainable your business is, and what you can do to make it more so. Colmar Brunton research shows that over 88% of New Zealanders want to buy sustainable products and services – but most of them don’t know how to identify which are truly sustainable and which have greenwash marketing. This is the biggest growth opportunity for any business today
Simply go to the Sustainable site to register.