Nasser Abufarha, founder of Canaan Palestine*, and his staff know it will be impossible to avoid a health crisis in Palestine. In anticipation, they are in the midst of two initiatives. First, Canaan Palestine is preparing for rescue and outreach efforts. They are ready to deliver free meals from the Canaan Kitchen* to health care workers in the Jenin region.
Second, they anticipated that companies in the West Bank could face disruptions in producing and exporting their products, in addition to those already imposed by the occupation. In early March the staff began a complete distancing and sanitation protocol in the offices and plant.
Plant workers, while social distancing, worked two shifts, around the clock, throughout the month. They processed and shipped all olive oil orders through June. "This is fair trade farmers' oil from the olive harvest last fall for our friends world wide to enjoy while they shelter at home with their families", they said when asked about their efforts.
Canaan Palestine (formerly Canaan Fair Trade) is a fair trade, social impact company in Jenin, Palestine.
Canaan Kitchen is a beautiful new restaurant on the grounds of the Canaan plant in Burqin, serving authentic Palestinian cuisine to visitors and local residents.
The Land of Canaan Foundation is a 501(c)(3) organization in the U.S. dedicated to generating positive financial support for organic and regenerative agricultural projects initiated by Palestinian fair trade farmers and women's cooperatives. The Land of Canaan Foundation is proud to work with entrepreneurs and others to identify emerging needs and opportunities for traditional Palestinian farmers and producers. Visit us at www.landofcanaanfoundation.org.