Netflix is getting Cheaper!!
You read that correct - Netflix is indeed getting cheaper here.
Even though Netflix offers its cheapest prices in the world here in India, they haven't been able to grow as quickly as they thought.
Their cheapest plan that costs Rs 199 was launched here 2 years back, but that's only for watching on mobile phones and tablets. Clearly, even that price point hasn't worked as well as they might've thought.
So now the mobile-only plan is down 25% to Rs 149.
The largest price drop is for the basic full-service plan, which comes in standard definition (480p) picture quality. It is now priced at just Rs 199/month, a 60% cut from Rs 499/month.
They have even cut their higher-end plans by Rs 200 and Rs 150.
The issue is that even with some of these rate cuts, Netlfix is still the most expensive streaming service in India.
Prime and Hotstar are a lot cheaper. Hotstar even has its ads based model which has a wider appeal and even Prime is experimenting with that.
Let us hope things work out for them, we don't want them exiting the Indian markets. One tip for Netflix from us is to make Mahabharata into a series again with a Game of Thrones like production value.
Rebel Foods Acquisition Plans
Rebel Foods isn't sticking to its 'rebellious' name anymore, they're joining the likes of Byjus's and GoodGlamm Group with plans to make major acquisitions soon. They've put aside $150 million for this!
And it also looks like they already have their eyes set on what they want to acquire because they're talking about partnering with 40 Indian and international brands.
PS: Just in case you are having a hard time remembering, Rebel Foods is the parent company of many delivery-only brands. Fasoos, Behrouz Biryani and Mandarin Oak are the most popular amongst these.