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Taking stock of the last year;
Looking forward to the next!
As some of you are aware, LoaTree, Inc. is made up of two entities – LoaTree and LoaCom.  LoaTree is our own media arm that profiles changemakers, builds community and inspires action in people to live for a better world (check our stories here!). LoaCom is our business-to-business arm working directly with agencies, organizations, foundations and businesses on strategic and organizational development, communication strategy, community building and events. 

Many of you have supported LoaTree for years (thank you!) but we realize that many of you may not be aware of the extent of LoaCom's work. With the end of the year fast approaching, we thought we'd take the opportunity to highlight some of LoaCom's recent accomplishments. 

As background, we launched LoaCom at the end of 2012 and since then, our growth has been organic, deep rooted and steady. We were fortunate to add Riley Hubbell this year as a full time employee to compliment our already excellent team of Aaron Roessler (web/graphic design), Alice Chein (graphic design), Jesse Swanhuyser (legal), Eric Cardenas and myself.  

Below are some of LoaCom's client highlights for 2014. 

- Dave
 

Marketing/Communications:

Explore Ecology: LoaCom is engaged with Explore Ecology to help unify their various brands and programs under one umbrella (School Food, Art From Scrap, Watershed Resource Center) and assist in improving their communication programs with supporters. (Branding, marketing)
 
McCune Foundation: We designed and launched their new website and have continued to provide technical assistance to a number of McCune’s nonprofit grantees. (Web design)

Quivira Coalition: For the past four years, LoaCom has served as the national marketing/communications arm for the Quivira Conference in New Mexico.  This conference focuses on regenerative agriculture and ranching and the 500 attendees touch over 4 million acres of land in the west. (Marketing/Branding)

Santa Barbara Foundation: We’ve worked with SB Foundation in helping develop marketing assets for a new funding framework in the ecosystem, agriculture and food arenas that they are launching in 2015. (Branding, marketing, community building)
 
SOAR: LoaCom provided a complete re-brand for the Save Open Space and Agricultural Resources (SOAR) initiative in Ventura County, developing new marketing collateral and all digital assets including new logos, website, and communication assets as well as building their social media toolbox and strategy to include Facebook, Twitter and Instagram. (Marketing/branding)
 

 
 

Santa Barbara Farmers Market: LoaCom continues to serve as the SB Farmers Market social media content manager - find us on Facebook! (Marketing) 

Santa Barbara City College Alumni Association: LoaCom built and offered content management for all SBCC Alumni Association social media channels.  (Branding, marketing, organizational development) 

WaterWise Santa Barbara: We’ve worked with this collaboration of government agencies in an effort to raise awareness about water-wise landscapes by telling the stories of water-wise residents in action as well as creating a suite of communication materials. (Marketing/communications)



Organizational & Business Development:

1% for the Planet: LoaCom worked throughout 2014 to bring new companies into the 1% philanthropic network and build closer relationships between companies and nonprofits. We are proud to report that we will have signed nearly 20 new companies onto the tri-county region network by end of this year. The year was capped off with a private concert on the Canary Hotel rooftop with 1% ambassador and international rockstar Jack Johnson to thank new and existing members. (Community building, strategic philanthropy, brand development, events, business development)  

Driscoll’s: LoaCom worked with Driscolls workers in Oxnard and Santa Maria to help them organize community engagement projects around Earth Day in 2014. This included nearly 200 participants who participated in two separate community beautification projects. Services provided in English and Spanish. (Community building & engagement)
 
McCune Foundation: LoaCom is the in-house technical assistance team for the McCune Foundation grantees offering services in both English and Spanish in the areas of fund development, board development, communication strategy, events and more. (Organizational development)
 
Resilient Rangelands / 11th Hour Project: In coordination with the 11th Hour Project, LoaCom convened and facilitated a group of farmers, ranchers and conservationists interested in elevating the issues of regenerative/sustainable agriculture and ranching in the west.  (Facilitation, organization development)


Research:

Food Action Plan: Similar to our 2013 agriculture policy report for the Environmental Defense Center, LoaCom is working on behalf of the Community Environmental Council and Food Bank of SB County on the creation of a Food Action Plan for the region. 

Software Solutions:

LoaCom ventured into the software field this year building our first
digital product for the nonprofit community.

Nonprofit Resource Network: LoaCom built and launched the current version of the Nonprofit Resource Network, the digital hub for Santa Barbara County’s nonprofit community. NPRNSB.org is a powerful new platform for connecting and communicating with the nonprofit community including user generated calendar listings, resources, jobs, press releases and the exclusive digital platform for the Partnership for Excellence Conference. With over 1,300 members and 2500 receiving our weekly e-newsletter (and growing daily) we have exciting plans with our foundation partners for the growth and evolution of this digital platform. Stay tuned for NPRNSB 2.0 launching later this month.  Become a member here, its free!

What’s happening in 2015 @ LoaCom?

LoaCom is a mission driven company. Our first priority is to maintain the highest level of services possible for our clients while helping them meet their social, environmental and community goals.  We will hustle every day to ensure that that this happens.
 
On a larger level, LoaCom is laying the groundwork to offer more formal products and services to serve our regional clients but also build capacity for national clients and projects. With years of experience in the private sector, public sector and nonprofit sector and a core fire to build a better world, LoaCom is positioned to expand our engagements in the most natural, organic way possible.
 
In closing, we want to express our deep gratitude for all of you. You’ve supported our growing company in so many ways and had the faith to spend your valuable time and resources with us. We take nothing for granted. In addition to constantly improving our skills, products and services, we know the core of our business is being a good partner to all of you – being open to ideas, open to criticism, open to change and working to make things happen in your style, within your vision, and ready to partner with you to make a better world for all.

Sincerely,

David, Eric, Riley, Aaron, Alice, Jesse and our rocking intern team.
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