National Toothache Day is February 9

Toothaches are most-often caused by cavities, but can also be a symptom of gum disease, an abscess or an impacted tooth reports the American Dental Association.
Results of a study by the University of Wisconsin-Madison and the state's Department of Health Services found more than 15 percent of Wisconsin adults have untreated cavities.
The Centers for Disease Control and Prevention has found that nearly one out of every two American adults age 30 and over, or 64.7 million individuals, have advanced gum disease also known as periodontitis.
Regular, preventive care and early treatment of dental disease saves dollars, time in the dental chair and toothache pain. 
An adult patient in Wisconsin pays just $26* per month on average over a 12-month period for two routine cleanings, two dental exams and one set of X-rays. Compare this preventive, pain-free option to:
  • $  142* per filling
  • $  151* per extraction
  • $  661* per simple root canal
  • $1,026* per crown
Choose to Own Your Smile and find a WDA dentist, and you'll never "celebrate" National Toothache Day again.
*2013 Schenck Dental Fee Survey



Six habits that harm your teeth

Make a New Year’s resolution to break these six common habits and save your teeth.
  1. Nail biting
  2. Brushing too hard
  3. Grinding and clenching your teeth
  4. Chewing ice cubes
  5. Constant snacking
  6. Using your teeth as tools
Interested in learning more about how to break these habits? Read more



Mouthguards are necessary for all sports

A mouthguard should always be worn when participating in any sporting or recreational activity to reduce the chance of oral injuries.

Mouthguards help cushion a blow to the face, minimizing the risk of broken teeth and injuries to your lips, tongue, face and jaw. When it comes to protecting your mouth, a well-fitting mouthguard is an essential piece of athletic gear that should be part of your standard equipment from an early age.

Studies show athletes are 60 times more likely to suffer harm to their teeth when not wearing a mouthguard. Collision and contact sports, such as football and hockey, are higher-risk sports for mouth injuries, but you can experience a dental trauma in other sports too, such as basketball.

Remember to properly clean your mouthguard too! Learn more about mouthguards on



 Visit refreshed!





This year marks the 70th anniversary of community water fluoridation in Wisconsin! CWF has proven its value by reducing tooth decay for children and adults throughout the Badger State.
Find more information on



Public Relations
Committee Chair

Dr. Patricia McConnell

Executive Director
Mark Paget

Electronic Communications Coordinator
Amanda Peterson


The Wisconsin Dental Association is pleased to make Tongue 'n' Cheek... and Teeth, too! available to our member dentists and dental hygienists, their patients and the general public as a way of communicating oral health information and promoting quality care.

Information in this electronic publication is provided as patient education only and cannot substitute for the judgement your dentist brings to individual clinical situations.

Nothing contained herein is intended as professional dental or medical advice to be used for diagnosis or treatment, Be sure to consult your dentist with any questions about any dental condition.

The WDA (i) does not necessarily endorse non-WDA resources that may appear or may be otherwise referenced in this publication, and (ii) makes no representation or warranties regarding the products or services referenced herein.

We welcome your comments and suggestions regarding this publication.
Copyright © 2016 Wisconsin Dental Association, All rights reserved.