APRIL 2016


Member dentists abide by ADA Code of Ethics

Nearly 70 percent of patients are more likely to choose an American Dental Association/Wisconsin Dental Association member dentist knowing that those dentists follow a Code of Ethics, according to a study conducted by the ADA's Council on Ethics, Bylaws and Judicial Affairs.
ADA/WDA member dentists are unique in that they have something other dentists don’t: a code of professional ethics. Nearly 75 percent of patients said that simply knowing that a dentist was a member of the ADA would influence whom they selected as a dentist.


Member dentists voluntarily agree to the ADA Code of Ethics which is celebrating its 150th anniversary in 2016.
Find a WDA member dentist



Fluoride helps adults fight cavities

National Public Radio reports that use of fluoride treatments is gaining traction to prevent cavities in adults.

Fluoride treatments can help reverse tooth decay if it is caught early.
Wendell Evans, associate professor of dentistry at the University of Sydney, recently published a study that found using these techniques reduced the need for fillings in adults by 30-50 percent.
Additional information on fluoride is available at




Use of home whitening products may cause dental issues

The Sierra Vista Herald reports that millions of Americans are purchasing do-it-yourself whitening products with sales topping $1.4 billion in 2015.
Discuss whitening treatments and bleaching products with your WDA member dentist first to evaluate if whitening will aggravate existing dental conditions, if the process will be painful and if your teeth are suitable for whitening. Misuse of whitening products can result in painful, even long-term dental issues.
Several whitening toothpastes and a whitening product have the ADA Seal of Acceptance. Visit for tips on achieving a whiter smile.






Shannon took a bad fall as a toddler which seriously damaged her baby and developing adult teeth. A young woman today, she has her smile back thanks to her Wisconsin Dental Association dentists. #OwnYourSmile
Congratulations to Wisconsin residents who are increasingly choosing to value their smiles and establish dental homes in WDA member dentists' practices.





Public Relations
Committee Chair

Dr. Patricia McConnell

Executive Director
Mark Paget

Electronic Communications Coordinator
Amanda Peterson


The Wisconsin Dental Association is pleased to make Tongue 'n' Cheek... and Teeth, too! available to our member dentists and dental hygienists and their patients as a way of communicating oral health information and promoting quality care.

Information in this electronic publication is provided as patient education only and cannot substitute for the judgement your dentist brings to individual clinical situations.

Nothing contained herein is intended as professional dental or medical advice to be used for diagnosis or treatment, Be sure to consult your dentist with any questions about any dental condition.

The WDA (i) does not necessarily endorse non-WDA resources that may appear or may be otherwise referenced in this publication, and (ii) makes no representation or warranties regarding the products or services referenced herein.

We welcome your comments and suggestions regarding this publication.
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