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Published in October 2017
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Dear friends, partners and connoisseurs of good light,
ERCO has a long tradition of disseminating knowledge about lighting, technologies and design methods, which has earned it a solid reputation in the lighting industry. Even today the "Light Perspectives" (2009) and "Handbook of Lighting Design" (1992) reference books are in high demand and are still used as textbooks in some universities of applied sciences. We are currently working on new publications. Our intention is to compile application-orientated design knowledge to bring LED technology up to the latest state of the art. These publications will be a series of brochures, equivalents of which will be provided as interactive Internet sites, which can be found under 'Planning light" on www.erco.com. In this newsletter we present to you the Culture and Shop areas – supplemented by light reports on current projects.
Early this year ERCO launched the Compar luminaire family onto the market. By half-way through the year the family was expanded by a new design, which opens up further areas of application in innovative lighting technology. Both in new buildings with massive activated ceilings and in modernising existing buildings, surface-mounted luminaires provide on the one hand differentiated light distributions and on the other, compact design and simple installation.
We hope that you will enjoy studying new lighting solutions for art and wonderful merchandise!
With best wishes,
your ERCO editorial staff
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Culture – light for museums and galleries
Collecting, conserving, researching and exhibiting – these keystones of museum activities were established more than 200 years ago as part of the European Enlightenment and characterise work in public museums, galleries and private collections until today. Each of these individual spheres of work are now provided with suitable lighting thanks to the possibilities of high-quality LED lighting, without having to compromise in terms of visual experience and the conservation of art. Lighting design possibilities in museums and art galleries are, however, not restricted to the presentation of works of art. We show you how light is able to upgrade exhibition spaces to become qualitative cultural brands – ranging from the exhibition and sculpture garden to the shop and café.
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Art illuminated across the continents: art fairs in Hong Kong and Miami
Prestigious art fairs in Hong Kong and at Miami Beach are illuminated with a modular kit of ERCO lighting tools. A report about the challenges of contemporary art lighting across two continents.
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Archaeological Museum, Madrid
The reopened Archaeological Museum in Madrid is highly popular with the public. The contextual focus is placed on Iberian art such as the Lady of Elche. Precise accent lighting from ERCO lends the historical exhibits an expressive and contemporary appearance.
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Cathedral Museum, Florence
The Museum of the Cathedral in Florence, which recently reopened after a huge expansion project that doubled its dimensions, hosts the world’s greatest collection of sculptures of Florentine Middle Ages and Renaissance. Its architecture and artworks are perfectly staged thanks in no small part to ERCO light enhancing their artistic quality.
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Shop – light for worlds of shopping
In this era of online shopping the innate strength of over-the-counter retailing is to be found in the real, spatial experiencing of brands and merchandise. Here, lighting not only presents products, it also sets the mood and thus has a lasting beneficial effect on the immediate shopping experience. Light is presented in seductive or tempting ways according to the season to arouse new emotions with regard to merchandise. The unique presentation of the space and its products with use of light provides an essential component in its dialogue with customers.
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"We wash cars with light": the Volvo Retail Experience in the Luleå showroom
The new retail design concept of the Swedish automotive brand Volvo is based on contrasts – soft and hard, warm and cold, tranquillity and dynamism as well as light and shadows. Accent light from ERCO Light Board spotlights bring out the best of the products and their features and create the right atmosphere. We got together with Erik Stigmar, Senior Manager for Retail Experience at Volvo from Göteborg, in the newly designed Volvo showroom at Luleå. As the responsible brand architect, he talks about the concept behind the "Volvo Retail Experience" and the importance of perception-orientated lighting for compellingly presenting merchandise.
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Compar Square – a new range of surface-mounted luminaires
The simple path to perfect light: ERCO presents a product for real problem solving in the form of Compar Square surface-mounted luminaires. The quality and diversity of the innovative, linear lighting technology taken from the Compar recessed luminaire program is united within a compact housing that is practically mounted to all types of ceilings.
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