INTRODUCING THE SAOA 'NEW LOOK' MARKETING TEAM 2022
"Creativity is intelligence having fun"
Marketing has evolved into a science that refers to the process an organization undertakes to effectively engage its target audiences and build strong relationships to create value. In practical terms, the ingredients to ensure a successful marketing formula, at all levels, includes what is now known as the four “C’s”, namely, effective Communication, Creativity, Cost-efficiencies and Credibility.
The SAOA is privileged to have onboard a dedicated, skilled and experienced team of marketing practitioners, comprising Leané Cilliers (Chairperson), Sandy Govender, Chris Eksteen, Vhutshilo Magoro, Noko Thema (Administrator), Lucky Nkosi (Membership Liaison Manager), Michelle Naidoo (Operations) and Harry Rosen (CEO). The team is well supported by a Creative agency (G Studio) and PR consultant. In particular, a special welcome to Chris and ‘Magoro’.
THE ‘LOVE YOUR EYES’ PLEDGE
Eye Care Awareness Month (ECAM) commenced on 21 September 2021 and will end on 18 October 2021, with World Sight Day to take place on 14 October 2021. As previously advised, the theme for ECAM 2021 is all about #LoveYourEyes.
The International Agency for the Prevention of Blindness (IAPB), with the support of its partners, including the SAOA, intends to deliver the biggest and most ambitious ECAM campaign yet, by encouraging everyone to take care of their own eye health. To this end, our aim is to get 1 million people to have their eyes tested and make sure that EVERYONE COUNTS and pledge to #LoveYourEyes. We encourage our members throughout the country to pledge the number of eye screenings and examinations they conduct between 21 September – 18 October.
We also encourage members of the public to pledge to have their eyes to be examined, as well as organisations who can encourage their employees to get their eyes tested and pledge these as well. Pledges, report-backs, photos, etc can be forwarded to email@example.com.
October is Transport Month. During this month, the Department of Transport, the Road Traffic Management Corporation (RTMC) and other affiliated entities will showcase transport infrastructure services in aviation; maritime; public transport and roads. In particular, this month will be used to further advance the country’s road safety initiatives, while also creating awareness of the economic benefits of the sector.
October was declared Transport Month in 2005 during the Transport Lekgotla. The month is used to raise awareness on the important role of transport in the economy and to encourage participation from civil society and business, including the provision of a safe and more affordable, accessible and reliable transport system in the country.
The SAOA, within the spirit of Eye Care Awareness Month (ECAM), and in support of the Department of Transport and RTMC, will also be highlighting the importance of healthy vision linked to road safety throughout the month.
POSSIBLE ERASURE FROM HPCSA REGISTER DUE TO ALLEGED SHORT PAYMENT OF FEES
The SAOA has been advised that the HPCSA has released lists of pending or possible suspensions/erasures due to failure to pay the full amount for annual fees. The suspension/erasure will be effected at the end of October 2021. From the lists, it is noted that 315 (three hundred and fifteen) optometrists and dispensing opticians are facing exclusion based on outstanding fees, 10 (ten) of whom owe less than R104.00.
SAOA members are reminded that penalties associated with restoration are severe, even if the amount outstanding may appear to be negligible. Members are thus encouraged to check your accounts on the HPCSA practitioner portal and to pay any outstanding amounts before the expiry of the grace period given till the end of October 2021.
ILL HEALTH AND THE WORKPLACE
Ill health issues in the workplace are not new, but in recent times, issues around the changing working environment, mental health and the repercussions of ‘long Covid’ have put this in the spotlight. Employers and employees alike need to know what is ‘fair’ and understand their respective rights and obligations.
Employers are obliged by law to maintain, as far as reasonably practicable, a working environment that is safe and without risk to the health of its employees. On the other hand, there are commercial interests and operational demands that must be met. This is a fine balancing act, especially when an employee’s performance or deliverables are below standard due to something that is not their ‘fault’ or within their control, such as a health issue. To view the full article which explores legal requirements employers should know about when dealing with ill health incapacity in their work environment, click here.
PRICE REGULATION IN PRIVATE MEDICAL CARE SHOULD NOT WAIT FOR NHI
The private medical sector should start price regulation without waiting for the National Health Insurance (NHI) regime, according to a panel member of the Competition Commission’s Healthcare Market Inquiry.
Dr Ntuthuko Bhengu, founder of health data management company Alchemy Health Technologies, was a panellist of the Health Market Inquiry set up in 2014 by the Competition Commission of South Africa. Its mandate was to probe the private health sector holistically to determine factors that restrict, prevent or distort competition and underlie increases in private healthcare prices and expenditure. He also served as the health expert on the SA National Planning Commission.
The Inquiry had recommended fixing the “pricing vacuum” in the private sector through a forum for multilateral negotiations under the auspices of a new regulator for healthcare service providers. The regulator should set maximum prices for prescribed minimum benefits and a reference price list for other healthcare services, the Inquiry recommended.
Neuro-optometric Examination & Eye related Neurological conditions and Management
SPEAKERS: Mr D J Bhoola & Prof Anand Moodley
Date: Thursday 7 October 2021 | Time: 18h30 to 20h30
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Based on repeated requests from members, please note that patient-friendly educational pamphlets are now in stock which are available to Members in Good Standing at low cost. Over the years, such pamphlets have proven to be a valuable assistance to practitioners in terms of patients’ eye health education and awareness. The pamphlets currently in stock, include:
Drivers Guide to Vision
The pamphlets are available in packs of 50, costed as follows: