Updating Government Marketing Processes & Tactics
The government contracting world has experienced a seismic shift and the old marketing strategies no longer provide the measurable results necessary for success. Issues now include: fewer decision-makers with less time available; who are charged with managing tighter budgets and expectations of doing more with less while meeting goals of improved energy usage, lower costs, increased efficiency all while supporting specific agency missions. Attend this intensive hands-on class designed to meet the new normal of federal contracting through a specific, proven targeted marketing process and plan to position your firm to see success in the federal marketplace. Bring a laptop because attendees will access critical online government databases, review competitors, and complete tasks to improve the companyâ€™s positioning during the class.
Positioning to Win
Capability Statement - you will create a new one in class
Date: November 6, 2013
Time: 8:30am - 4:00pm
Cost: Register today to receive the early bird rate of $745 (saving $250), after 10/31 the cost is $995,
Location: bwtech@UMBC Research and Technology Park, Baltimore, MD -- just minutes from BWI airport.