<<First Name>> <<Last Name>>, it has been an action-packed MOVE Congress so far - here are some more highlights!
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“What a responsibility we have!”

MOVE Congress puts spotlight on us as enablers of the human right to MOVE
The barriers that get in the way of the average citizen exercising their human right to move are plentiful, according to the presenters at this year’s MOVE Congress. Anything from money to gender-stereotyped activities, to lack of safety, to perception, to litter and lazy dog owners stops people from using their environment as a space to be active.

“It’s easier to find the millions to make parks than to find the thousands that make them work,” Gil Penalosa from Canadian NGO 8 80 Cities pointed out as an example.

His dynamic presentation using over 600 slides in just over an hour showed startling numbers on the disproportionate use of cars in cities and how to be creative to create parks out of any open space – or opening up closed ones, as in the successful Ciclovía initiative where busy streets are opened to cyclists only.

“What a responsibility we have!” Penalosa said, referring to the roles all stakeholders at the Congress have in enabling the human right to move. But the consistent message from the presenters is that we have to look outside the box and be bold to make things happen.

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How do we create transformative change?

Some of the catalysts for change can be carefully thought-out advocacy efforts, as Kevin Mayne from the European Cyclists’ Federation explained.

“You study political change and learn about the different levers you can pull,” he said in his presentation in the MOVEment Spaces session. “Lobbying is our sport. I’ve been unsuccessful at so many sports that I’ve lost count. But like any sport you need to practice and build up a portfolio and celebrate success… We need to plan for the moment the policy window opens.”

They can also be creating a “brandiverse”, a term used by Born Barikor, the founder of OurParks, in his presentation, where you turn your organisation and its front person into an attractive brand that is irresistible to your target group.

Framing physical activity as an alternative to traditional sport is also important, Trudi Else from Sport England in the Rewilding the City workshop and William Bird in the Active School Communities session both pointed out.

Sometimes finding the solution is more simple than we think, Mark Sears from the Wild Network said.

“Sometimes the barriers are none of these big systemic things like technology. Like litter. People say ‘This is not a place I can go with my children to be active’. Who is supposed to solve that problem for you? The council. But the council may not be resourced in a way that it can address these things as it traditionally has.”

What we have learned from our speakers is that there are so many ways we can create change, then how – as Sue Campbell asked – “do we create transformative change” that lasts?

“We need to make sure we take enough time to empower stakeholders and provide a structure for them to work together,” she said.

And that starts with us. All of the stakeholders present at the MOVE Congress 2017.

What a responsibility we have!
For more photo highlights from the MOVE Congress 2017, please visit our Facebook page:

Opening / OCT 4
Day 1 morning / OCT 5
Day 1 afternoon / OCT 5

Photos by Georgi Lazarov, Punkt

Birmingham City Council, Sport England, StreetGames, Youth Sport Trust and the Wild Network are partners of the MOVE Congress in 2017. The event is also supported by Erasmus+.
The MOVE Congress 2017 contributes to the NowWeMOVE campaign vision of 100 million more Europeans physically active by 2020.

Copyright © 2017 ISCA, All rights reserved.
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