ISCA launches two new initiatives this month - read on to see how you can be part of them. Meanwhile, find out who threatens the UK with an "inactivity time bomb", which city saw a massive increase in cycling in 2013, and much more! Enjoy, Kjell Eriksson!

Quality at the heart of competition between recreation providers


The need and demand for recreational sport and physical activity programs has never been greater. The same goes for the supply side. Offers of recreational sport and physical activity initiatives for citizens are not only coming from the traditional recreational sport sector. Today a huge range of providers from both the profit and the non-profit sectors are offering training programs, classes and events.

Low cost is not the most important and convincing element for the citizens that engage in physical activity programs today. In a market rich with offers, the quality of the programs is becoming a key factor for the citizens and thereby the providers – regardless of whether the provider is a private for-profit company, a public institution or the idealistic non-profit sector. This calls for securing and validating quality, also among non-profit organisations, as a defining feature of their programmes.

That is why ISCA is now launching MOVE Quality.

Read the full article by ISCA General Secretary Jacob Schouenborg

MOVE Quality call for applications

Are you running a physical activity initiative for hard-to-reach populations in your community?

Do you want to enhance the quality of your initiative, but don’t know how?

Experts in your field are waiting to help you move your initiative forward and reward you for it…

See the full call for applications here
 

MOVE Transfer call for applications

Are you offering a successful physical activity initiative for hard-to-reach populations in your sport organisation or local community?

Would you like to transfer it to another setting or location in your country?

We invite you to apply to be part of MOVE Transfer, a process that will assist you in developing your initiative, leading to the transfer or scale-up of the initiative within a national context.

See the full call for applications here
 

StreetGames reveals “UK’s £53bn Inactivity Time Bomb”

Young inactive people in the UK aged between 11 and 25 are carrying an enormous threat to their nation on their shoulders – and they don’t even know it. It’s called the “Inactivity Time Bomb”, which was revealed this month by ISCA member StreetGames as a growing problem that will cost the UK economy £53bn over the course of the youths’ lifetimes. StreetGames new report, “Inactivity Time Bomb: The economic cost of physical inactivity in young people”, highlights that high inactivity levels among socially disadvantaged groups, including low income earners, girls/women and ethnic minorities, are in desperate need of attention and action to help deactivate the bomb.

Access the full report here
 

Health kinesiology symposium to develop South-East European syllabus

ISCA Vice President Prof. Herbert Hartmann from the German Gymnastics Federation (DTB) will be one of six invited speakers at the 7th Conference on Kinesiology’s Satellite Symposium in Opatija, Croatia, on 24 May 2014. The satellite symposium aims to create awareness of and address the need for a collaboration to be established between the public health system and kinesiology, the study of human movement, in South-Eastern Europe. It encourages stakeholders from health and kinesiology to attend and contribute to developing a syllabus of health kinesiology as an international postgraduate study, primarily for students from South-East European countries. Online registration is open until 22 May.

Read the full announcement here
 
ISCA member story of the month

New ISCA member brings school sport back in Sierra Leone

Last decade the Government of Sierra Leone banned school sport activities because they were often marred by violence and sometimes death. In 2010, new ISCA member Sport for Development and Peace Sierra Leone (SDP SL) decided to step in and find a solution to this barrier to sport and physical activity for young people. By 2011 the government’s ban was lifted. Tima Brewah tells ISCA how SDP SL helped turn this situation around.

Read the full story
 
Bulgaria made headlines for the wrong reasons in the latest Eurobarometer on physical activity. MOVE Week Coordinator Laska Nenova showed Bulgarian TV viewers how easy it is to fit physical activity into their everyday lives and thereby she kicked off the buzz around MOVE Week 2014 in Bulgaria. Will your country be next? 
 

Free webinar on creating NGO-corporate partnerships

Registrations are open for a free webinar, to be conducted by CoCreate Consultancy on 24 April, on what drives NGO-corporate partnerships and how to develop them. The webinar aims to help give NGOs and charitable organisations a kick-start in an area of fundraising that is rapidly becoming vital to our sector.

Find out how to register
 

New UK Physical Activity Commission report urges sectors to join forces

A substantial response from public and private sector stakeholders to the All-Party Commission on Physical Activity’s new research into physical inactivity in the UK has reinforced the need for a cross-sector approach to tackling an impending “epidemic”. The Commission’s report presents five key recommendations of how key sectors can work together.

Read the report here
 

City of Toronto’s walking transformation

The City of Toronto’s Chief Planner Jennifer Keesmaat wants to “transform” her Canadian city “through walking”.  Her department’s new research project on people’s transport habits is a good start, says Toronto’s Globe and Mail, but cities also need to focus on making their streets and pavements safer before they can create a walking culture. 

Read Elizabeth Renzetti’s opinion column here
 

Copenhageners cycled 35% more in 2013 than in 2012

The number is startling. The Danish capital, Copenhagen, which alongside Amsterdam in Holland is one of the world’s most cycling-friendly cities, has reported a 35% increase in the distance its locals cycled for everyday transport in 2013 compared to 2012. The new statistics underline that even the most active cities can achieve dramatic results when it comes to increasing physical activity.

Read the original article (Danish)

Find out why the world is talking about Denmark's "bike city"

Sports science professor recommends strength training for all ages

It releases natural chemicals which revitalise and protect our bodies. It activates “little energy factories” that make us want to move more. It is the only activity that builds young bones. Strength training can benefit us at any age, and a sport science professor from Edith Cowan University in Western Australia shows us how.

Read more
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