KjellEriksson, this month’s edition features the ISCA president's opinion regarding the sport industry as well as the MOVE Week 2013 media numbers, funding opportunities and much more! Enjoy!

The sport industry – driven by couch potatoes or moving people?


The sport sector is the driving force for the industry around it. Or is it the other way around – is the sport industry the driving force of the sport sector? That depends fully on which part of the sport industry demand side we are directing our attention to: The demand from the couch potatoes or the demand created by moving people? Purely seen from an economic growth perspective it does not matter which part of the sport sector the demand comes from. But from a sports political position it matters!

Read this month’s opinion from ISCA President Mogens Kirkeby 
 
ISCA member story of the month

£6 million funding boost for StreetGames’ Doorstep Sport Clubs

ISCA member StreetGames in the UK announced an injection of £6 million in funding from Sport England for its doorstep sport programme this January, which is expected to increase the number of Doorstep Sport Clubs around the UK from over 300 to over 1000 by the end of March 2015. The secret of the doorstep sport approach’s success is its motto of delivering attractive physical activity offers to youth “at the right time, the right price, the right place and in the right style”, says StreetGames’ CEO Jane Ashworth. ISCA spoke to Jane about how doorstep sport engages socially disadvantaged youth around England, why these people are not necessarily “hard-to-reach” and whether the concept could work outside the UK.

Read the full interview here
 

MOVE Week 2013 reached millions through targeted media efforts

The multimedia coverage figures from MOVE Week 2013 are now compiled – and the results show that the NowWeMove campaign reached millions of Europeans in the period from August until October.  
 
Here are some of the top-line numbers:
9,831,635 people reached on Facebook;
35,000 participants in the Endomondo MOVE Week Country Challenge; 
Ad value of €878,000 and 37,000,000 in reach though web media; 
37,455,000 different viewers of the MOVE Week Eurosport TV spot;
Over 7,000,000 online and mobile impressions delivered through Eurosport;

All of this was complementary to the record number of MOVE Week events, 1257, delivered by more than 600 MOVE Agents across Europe and with an estimated participation of 500,000 European citizens.
 
Stay tuned for MOVE Week 2014 – more info coming soon!

See all the figures from the MOVE Week 2013 multimedia coverage
 

ISCA badminton tournament set for Easter break in Denmark

ISCA and DGI badminton are inviting participants from Poland, Germany, Scotland, Iceland, Norway, the Czech Republic, Estonia and Lithuania to register for a three-day junior badminton event in Vejen, Denmark, this Easter (17-19 April). The ISCA Tournament is open to girls and boys right from the Under 11 age group through to the Under 19s. Registration is open until 25 March for international participants and 27 March for Danish participants.

Read the full invitation in English and Danish
 

Lead by example and join the ACTIVE Network closing conference

Are you a sports organisation or municipality? If you said yes to one and have had a good experience working with the other, now is your time to speak up and inspire others to follow your example! The ACTIVE Network project has 11 events planned between now and June, including its closing conference, and you can still join in the closing event in Birmingham, UK, from 12-14 June, by submitting your example of effective partnership between a sports organisation and a municipality to the ACTIVE Network Collection of Good Examples. Fill in our questionnaire for your chance to learn more, first-hand, about unique partnerships in grassroots sport.

Find out more here
 

Gymnastics Forum welcomes presentation proposals

From 15-18 October, the ISCA-supported 7th International Forum for General Gymnastics in São Paulo, Brazil, will explore how new research and best practices in gymnastics can be applied to schools and communities around the world. Submit your proposal before 31 March to present your work at the event, organised by SESC São Paulo and FEF UNICAMP. For more information about how to get involved, please contact Elizabeth Paoliello.

Find out more here or at the SESC São Paulo website (in Portuguese)
“Good governance at the grass roots is not abstract, exclusive or complicated – it’s about the daily acts of ordinary people doing the right thing. The right thing is what is best for others and sport itself.”
Mark Lowther,
Cardiff School of Sport

It’s never too late to make changes. Test your organisation’s governance with ISCA’s self-assessment tool
 

International experts debate physical activity motivation 

Health experts China, Scotland and the US agree that our motivation to be physically active could be the secret to tackling “the biggest public health challenge of the 21st century” and stopping ourselves from “collectively sleepwalking into obesity”. But what motivates us to be physically active? Is it in our genes, our surroundings or the advice we receive from others? This is where their perspectives differ.
Read the full article here
 

Fit for Life Europe conference puts spotlight on seniors

ISCA’s ACTIVE Network partner the City of Stuttgart in Germany will host its EU project Fit for Life Europe’s closing conference on 18-19 March. The conference’s interactive programme puts physical activity for seniors in the spotlight, featuring themed workshops and a handover of the project’s handbook to European Commission representatives. 
See the full programme here
 

Inter-Crosse World Games calls for participants

ISCA member FITIC Formazione Italia Inter-Crosse is inviting participants to pre-register for the XXVI Inter-Crosse World Games from 5-10 August 2014 in Lignano Sabbiadoro, Italy. The tournament is an open, mixed event in which the participants play for their team colours rather than their nations. 
Find out how to register
 

EEA funding opportunities for Central and Southern Europe

European Economic Area (EEA) Grants is advertising a number of calls for proposals for funding to support projects carried out in 16 beneficiary countries in Central and Southern Europe. Application deadlines are looming in February and March for NGOs in Hungary, the Czech Republic and Greece.
Search the EEA calls for proposals here
 

New numbers, promises and debate on Olympic and Commonwealth Games legacy 

In the lead-up to the Commonwealth Games in Glasgow, the political spotlight is once again on the UK’s active Games legacies. A new official report claiming 1.5 million more Britons active since the London Games were awarded, a promise of more money for school sport and a call for more funds for Scottish grassroots sport have revived the debate after disappointing reports last year, with several critics coming forward.
Give your feedback. 
Let us know what you think about this edition!

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