MOVE Congress 2013 - Final Conclusions
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The MOVE Congress 2013 delegates, organisers and volunteers danced this year’s event to a close to the vibrant flamenco rhythm celebrating the host city and movement. The finale echoed ISCA President Mogens Kirkeby’s closing words that highlighted the importance of moving together to keep the sector progressing.

“This sector has something to offer, and that’s the social aspect. What I find about this gathering is that it is a celebration of being able to find better ways of delivering local and national initiatives”, he said.

Reiterating the conference’s motto of seeing today’s challenges simply as ongoing changes that can bring about new opportunities, CESS President Toni Llop said that one of the biggest barriers to starting and furthering the initiatives, the global financial crisis, can also be seen as something we can overcome. “The problem is not money; that’s just in our minds.”

The final day’s sessions served as a reminder that the organisations participating in the Congress are already proving that they can break down barriers threatening their own work by promoting good governance in grassroots sport and finding new partnerships in fruitful sectors. They also showed how they are tackling social issues preventing citizens from living an active lifestyle with pilot projects for socially disadvantaged groups and customised active ageing programmes.

With all delegates dancing to the same beat, the MOVE Congress looks ahead to more examples of best practices, opportunities for collaboration and new ideas in Rome in 2014.

Special thanks to the MOVE Congress 2013 volunteers
Volunteering leads to positive changes in people's lives: bringing communities together, increasing a person's sense of pride and belonging, and in turn impacting positively on their health and wellbeing. The challenges facing volunteers in today’s society indicate that voluntary sport organisations need to make volunteer management a higher priority and an integral part of their strategic outcomes. 30 MOVE Congress 2013 volunteers made a great contribution to the Congress by sharing their time, knowledge and experiences. They also added to the atmosphere at the MOVE Congress 2013 with choreography that we all practiced at every session and knew by heart by the end of the event – our very own Congress dance which certainly kept us moving. We thank all of them for that.

MOVE Congress 2013 final conclusions

Cross-sector policies and physical activity promotion

Making your sport and physical activity campaigns easy to understand and easy to follow allows people to buy into the vision and, most importantly, find the common ground for a more active healthy population. The European Cyclists’ Federation, ParticipACTION from Canada, Social Service of Commerce São Paulo and the President’s Council on Fitness, Sports and Nutrition in the US shared their experiences and advice at the MOVE Congress 2013.
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Interview with Wouter Vermeulen, Coca-Cola Europe

Coca-Cola Europe’s Corporate Responsibility Director for Health and Wellbeing, Wouter Vermeulen, offered his time to give two presentations during the MOVE Congress 2013. In this exclusive interview, we ask him why it’s important for Coca-Cola to be part of an international forum on sport and physical activity and what his vision is for active living in the future.
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Promoting physical activity in socially disadvantaged groups

Social inclusion and the MOVE Project were prominent themes at the MOVE Congress 2013. With the overall theme looking at innovation, opportunities and changing approaches to tackling the physical inactivity epidemic, populations from socially disadvantaged groups are a key target audience.
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Establishing good governance practices in our sector 

Following the conclusion of the two-year Good Governance in Grassroots Sport project led by ISCA, three of the project’s experts, Darren Bailey from the EU Expert Group on Good Governance in Sport, Sylvia Schenk from Transparency International Germany and Mikkel Larsen from the Sport and Recreation Alliance UK, gave a short and practical summary on implementing and achieving good governance.
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“Don’t forget about the elderly people!”

Sometimes it takes a visit to an elderly person’s home for a chat, light exercise and a walk to the market; other times a little motivational push can come from inviting seniors to organise their own activities. But the goal is the same: to keep a growing proportion of the world’s population active, healthy and happy. Partners from Deutscher Turner-Bund’s (DTB) Active Age project shared their strategies and initiatives in the workshop ‘Active Aging’ on the final day of the MOVE Congress 2013. 
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Public-private partnerships open new doors

Public-private partnerships in sport and physical activity open the door to opportunities to carry out initiatives that cannot run on public or private funds alone. That was the key message representatives of grassroots sports organisations and municipalities in Brazil, Germany and Spain stressed in the session ‘Experiences from innovative partnerships in sport’ at the start of Day 3 of the MOVE Congress 2013.
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“Don’t try to imitate us, enjoy the game!”

Motivating children to be physically active is not about inspiring them to imitate their heroes, it’s about letting them find the sport and physical activity offers that they want to participate in. This was the motto former FC Barcelona football star Victor Muñoz emphasised in the MOVE Congress talk show on the opening night of the event.
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