Welcome to the Timely Signs e-Newsletter.
TImely Signs of Kingston

Newsletter #2

We've prepared a few great articles for you about Donor Recognition and Business Vehicle graphics... but first...



We understand that the signage and donor recognition industry is very visual medium, and what better way to present our work than with a brand new website.

Aside from its new and updated look, the new website features a powerful way to view our portfolio of projects, making it easier for you to better understand our wide range of services and capabilities here at Timely Signs. You can now look through individual project portfolios (Interior & Exterior Signage or Donor Recognition) or delve deeper into galleries specific to certain types of signage (Carved Signs, Dimensional Lettering, Interior & Wayfinding Signs, Window & Glass Graphics, Vehicle Graphic, Banners, and more…). We've also added a resource section that can help with artwork setup, product care, green alternatives, ADA compliance, and more.

In addition, we’ve added a news section in order to bring you fresh content such as featured projects, industry related information, updates about new and exciting things happening at Timely Signs and the fun things we’re up to as a company. And it's only the beginning. We plan on adding more helpful information like client file uploading, more resources, and a robust Awards and Engraving section.

Sheila Gilday, the website's designer, said "When I initially met with Paul and Joe Beichert to go over the project, I could see their passion for having a website that not only showcased Timely Sign's work, but highlighted their client's success and achievements. This pride shines through with the new portfolio section that documents some of the larger scale projects from start to finish, rich with images to give you the full project experience. The website also has a robust analytic implementation that will gage traffic and visitor patterns, search engine activity, server performance, and content effectiveness all to provide the best experience for the customer. Along with an improved user experience, photo rich product galleries, I'm ecstatic with the final result."

We think you’ll love the new site and the improved navigation, clean design and helpful resources it has to offer. We’re very excited about this new way of communicating with you and we hope that you enjoy it.

Nathan Littauer Hospital Campaign for Excellence – Donor Recognition and Historical Display

When Nathan Littauer Hospital in Gloversville, New York began their Capital Campaign in 2007, they contacted Timely Signs to help with planning a recognition panel to acknowledge donors. After a site visit, we found that this organization had a rich and interesting history dating back to 1894.

In their main lobby were statues of their founders Nathan and Lucious Littauer but the way they were presented left much to be desired. Since the main lobby was where the planned recognition panel was to reside, we naturally felt that presenting the capital campaign in the context of the history of the hospital would be both fitting and visually compelling.

We took our cue from the existing oak pedestals for the statues and created a design using oak trim and backer panels. We suggested suitable paint colors and provided instructions to the hospital facilities department who handled the wallpaper removal and painting which helped reduce cost. The recessed wall areas where the statues rest were painted an accent color to highlight their importance. Etched stainless plaques were installed on the oak bases with the founders’ names as well as decorative lettering on the wall. Between the two sculptures is a panel that outlines the story surrounding the formation of the hospital. To the right is a collage of historical images and to the left is the capital campaign donor panel. Along the bottom of the display is a timeline of key events in the hospital’s history that ties the entire wall together

Here are some images from the project:

More can be viewed by going to our Donor Recognition Gallery.

Brand Awareness through Vehicle Graphics

In order of importance for your company, what comes after increasing your customer base? Gaining visibility! Increased exposure often leads to more customers, and vehicle graphics are a great approach. Wrapping a car, truck, or any large vehicle, with vehicle graphics will get seen by thousands of eyes per day – and leave distinct impressions on just as many possible customers.

Just how effective are vehicle graphics for your business? 91 percent of people notice words and images on vehicles and coupled with distinct lettering and images, your vehicle graphics will make your brand memorable to these important consumers.

Vehicle wraps have been dramatically growing in popularity for one reason…they work. In fact, vehicle wraps represent your best advertising value. Companies can spend thousands of dollars each and every month on billboard advertising. With a vehicle wrap, your car, truck, or fleet will achieve year round exposure without the high monthly costs of traditional billboards. Essentially, it’s your own moving billboard.

Here is a geat tip to make your vehicle wrap effective.

First off, and most important, be clear and direct with your message.

  • Images are great, but if there is no mention of what goods or services you provide or you don’t have enough brand awareness, you won’t make that instant connection with a person. Make sure your design conveys exactly what you do.

More tips on how to make your business vehicle wrap more effective can be found on our website.


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