Your monthly intake of education news from all around China. 
July 2022

Changing Mindsets

Hi everyone,

This month, we dive into study abroad trends both in China and across the world.

Changing Mindsets

Building on from the “Runology” trend explored in last month’s newsletter, new research from New Oriental suggests that competition for top overseas education will become more intense. Factors influencing choice of study abroad destinations include school ranking, available majors, and the country's Covid-19 situation. The survey also shows a decline in consideration of scholarships by Chinese applicants.

However, some admissions officers are calling for a reflection on strategies used for the recruitment of Chinese international students. While US institutions consider how to strengthen need-blind admissions, Chinese households continue to be negatively impacted by the weakening economy and continuing lockdowns. A survey shows that 65% of families knew little about the financial aid process and many believe that applying for financial aid would affect their chances of getting accepted. 

Looking further into how the economy may affect school choices, recent numbers show that more students in Hong Kong are considering the UK as the British pound is at a record low. The UK has been a popular destination for overseas students, but the currency rate means that students may spend 30% less in tuition fees than in 2014. As households tighten their belt belts and try to reduce risk, such bargains may be too good to pass up for many international applicants.

Innovative Options

According to new survey results, more than half of all international students in the US attended in-person classes, along with an increase in applications from international students. This is despite an overall downward trend for college enrollment numbers. 

In addition, over two-thirds of US colleges who responded to a survey see agents and online events as the most helpful channels to recruit international students. There have been other creative ways to attract international students. For example, the US State Department is planning to recruit Korean social media influencers to boost Korean student enrollment. The influencers will visit US college campuses, meet Korean alumni, and stay in different cities to provide a wider view of the US.

Contact Vericant’s China marketing team if you are interested in a bespoke promotional online event in China this year!

Our Top 5 Articles

Read the numbers and analysis from the newest survey of Chinese private educational services provider New Oriental.
An admissions officer's op-ed urging schools to rethink their recruitment strategies provides unique insight into the situation of Chinese students.
Look further into how the economy and other factors may affect study abroad choices, such as the rise in UK popularity.
In a unique call, the US State Department partners with social media influencers to reach a wider audience of prospective students.
See the results of IIE's Spring 2022 Snapshot on International Educational Exchange here.
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