2016 is our year of TEAM BUILDING! What do you contribute to the growth and success of your team?


That press can't get over! 


about who, what, where & when! Your press releases is the only way to communicate your clients brand to the media who in turn tells your target audience your story. It must be interesting, newsworthy, thought provoking and carefully spelt out! See a sample below: 
For Immeidate Release
Lagos, Nigeria (Where you are telling the story from)


Press Release Headline Here in Title Case

Optional subhead is placed here, usually in sentence format.

The opening sentence is the most important element in a press release where you should succinctly summarize what is being announced. The opening paragraph should clearly get the reader's attention through a strong hook while providing the most important facts. As a best practice, write your press release first then come back and develop the opening paragraph as a summary of the press release. Then compare this new opening paragraph with your initial first paragraph.

A press release should consist of three to six paragraphs where you provide all the relevant facts and information a reporter should use to write a story. The most important information should be listed first, with the least important information appearing in the final paragraph. Each paragraph should consist of three to six sentences written in the third person. You should maintain an objective tone and avoid hype.

The average press release consists of 500 words or less. This press release template consists of xxx words.

"A great press release should include a great quote from a company executive or industry expert," says PR Related President Anje Collins. "

An important thing to know about quotes is that the media generally won't use them unless they are evocative, fresh or state something in a way that would be very difficult to paraphrase. To ensure your quote finds a home in a story based on your announcement, avoid cliches or generalizations."

Be sure to spell check your press release and fact check any facts or statistics in your press release.

You should check your grammar as well read your press release aloud to ensure there aren't any obvious errors. Lastly, it's a good idea to have a trusted friend and/or colleague read your press release.

A press release can be used to announce a new or updated product. Other press release topics can include a partnership with a company or organization, as well as being issued an industry award. For additional press release topics, visit:  

As you just saw, you may include a url in your press release.

Optional Boilerplate
A boilerplate is a short paragraph that explains the identity of a company and what it does. Boilerplate is optional, but it doesn't hurt to have one to help identify your business. Think of boilerplates as a thumbnail sketch of your company that provides a little background information to the press. Once you've written a boilerplate, you can use it in all of your press releases.

Name of Media Contact
Title of Media Contact
Company Name
Contact Phone Number
Contact E-mail
# # #


January 18, 9AM


February 06, 12NOON

My Lash Extensionz launches in  House of Tara!

February 07

Salma Phillips Show goes live on MNET



In the entire existence of The Bobby Taylor Company, great focus has been placed on our clients and their careers. Forgetting fairly quickly that if the team is not strong and equipped, the team will be unable to service the clients that we have.

This year is focused on building our skills as PR agents, sharpening our skills through learning & mentorship.

This year we will also learn what it means to build a team and how to support one another, recognizing fully well that by doing this, we work towards the greater success of the company.

Happy New Year! 


Take one hour to listen to this free Webinar from PR Mentor Kim Larochelle on what PR Is and how to create that great PR Plan for any business.

Watch here:

Give us some feedback on the Webinar!

Was it helpful or not? What did you learn?

We can't wait to hear back! 
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29a Araromi Street, Onikan, Lagos

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