Interview with Southampton FC Head of Marketing & 7 takeaways from Sporto conference
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Interview with Southampton FC Head of Marketing & 7 takeaways from Sporto conference

Hi there!
Welcome to the 25th edition of Overtime Insights!
In this edition we are delighted to bring you the interview with Southampton FC Head of Marketing - James Kennedy.

We attended Sporto conference, the biggest sports marketing and sponsorship conference in South East Europe. Take a look at our 7 takeaways from Sporto conference!

Find out which 5 athletes have the most followers on Twitter and take a look at what we have learned during Football Fest in our latest case study.

P.S. Click "Show all images" in your e-mail client to get the best out of Insights.
Southampton FC Head of Marketing: "Data should be an important part of every club's marketing strategy."

Southampton FC marketing team has started doing things a bit differently in the past few years. They've changed their approach to marketing to a more creative and entertaining one, and the results showed it was a right road to take. We've had the opportunity to talk with James Kennedy, Head of Marketing at Southampton FC, and the man behind this success story.  READ MORE

What have we learned at SPORTO conference?

Last week, we attended SPORTO conference in Portorose, Slovenia, the biggest sports marketing and sponsorship conference in South East Europe. We bring you 7 takeaways from the conference. 

The most followed athletes on Twitter

Looks like the most popular “Twitter athletes” are coming from football and basketball. In this article, we focused on top 5 accounts, but if we picked the top 20, the domination of football players would be even more conspicuous.

Case study: Football Fest

One of the biggest football related events in this part of Europe has come to an end. Although there is always room for improvement, Football Fest 2016 was a success! Read all about it in our case study.

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