How Does Show Business Influence Sports & What Did We Learn at EHF Velux Final 4?
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How Does Show Business Influence Sports & What Did We Learn at the EHF Final 4?

Hello there!
Welcome to the 32nd edition of Overtime Insights!
In this edition we researched the influence of show business on sports. How did it all start and what has it become?

Find out what we have learned at the EHF Final 4. How successful is EHF at creating a strong sports brand? 

Take a look at how AS Roma said goodbye on social media to great Francesco Totti on social media and will NBA's new sponsorship program be a success

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How Does Show Business Influence Sports?

How can the entertainment business make a fan discover a sport club or sport in general and influence fandom? Also, how was and still is the entertainment industry used as a part of marketing strategy for sport brands? READ MORE

VELUX EHF Final 4 - View From Our Perspective

For the eight time in a row, Cologne hosted the VELUX EHF Final 4. Sold-out arena, biggest sponsor and TV interest of all time, amazing atmosphere, many side events and, of course, world-class handball are more than enough to conclude – handball is on fire!

When Francesco Totti Cries, We All Cry

One of the greatest footballers of all time, and by far the best player in AS Roma history, Francesco Totti, saddened the whole football world after he played his last match for his beloved club two weeks ago. We were wondering how AS Roma marketed the departure of the club’s best player ever.

NBA Breaks the US Marketing Ice

I believe every American basketball fan is already aware that if they want to own their favorite team’ jersey which are sponsorship logo free, they must hurry with the purchase, as the NBA starts with a three-year sponsorship pilot program for the upcoming 2017/18 season…

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