Is Live Streaming Taking a Turn For the Better?
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Is Live Streaming Taking a Turn For the Better?

Hi there!
Welcome to the 33rd edition of Overtime Insights!
In this edition we tried to analyze if live streaming sports commentary is the next big thing. Politicians are doing it, showbiz got on board...when will the sports industry realize the potential?

The football transfer window is open for business. But what about the signing announcements? We bring you our top list of most creative transfer announcements so far.

It's that time of year to sell season tickets. as well as show appreciation to your fans for being supportive all year long. Take a look at a few season ticket marketing strategies and 3 ways you can show your fans you care about them as much as they care about you.


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Live Streaming Sport Commentary

As a big fan of both podcasts and video podcasts I find it really strange that there are almost no live video podcasts during sport events. And the format is ideal for sport games. Many podcasters film their podcasts a few days after the game, but live coverage of the event, same as the ones their collegues in showbusiness and politics have embraced, are rare. READ MORE

Transfer Madness: Creative Ways to Announce New Signings

This is our short list of best transfer announcements. Digital and social teams are becoming more and more creative every year, which is great for all the fans and followers because it gives them more of a reason to follow their teams during this “quiet” summer period.

3 Ways to Engage Supporters

Engagement is all about emotions. Like telling a story or sending a greeting or always being around fans. Initiatives I wrote about in this text are just some ways of marketing to and with supporters. Always engage with your supporters and help build the next generation of supporters. 

Great Season Ticket Marketing?

These are some unique ways to activate your fans early into the new season and also to attract more fans to the stadium despite losses! It may be difficult to apply these to the biggest sports clubs but it would be really interesting to see if more organizations can apply these or similar concepts in their organisations. 

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