Interview with Head of Bayern Munich US Media & Tips on how to increase club membership
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Interview with Head of Bayern Munich US Media & Tips on how to increase club membership

Hi there!
Welcome to the 27th edition of Overtime Insights!
In this edition we bring you an interesting interview with Head of Bayern Munich US Media. Why did Bayern Munich open a US based office, and what can Europe learn from the US sports properties?

Many questions have been raised about club memberships and how clubs actually engage former, current and future members. Take a look at our 10 tips to increase the number of members at your club!  

Find out how FC Barcelona, club with the biggest Facebook fanbase, treats its fans on gamedays, and read about the fan engagement tools of 2017.


P.S. Click "Show all images" in your e-mail client to get the best out of Insights.
Cristian Nyari: "Matchday experience in Europe is about the match itself whereas in the US match is a part of the overall experience."

The biggest German football club Bayern München decided to take a big step in that direction - they opened a New York City based office with a mission to “lead FC Bayern's strategy for growth in the United States”. We managed to secure an interview with Cristian Nyari, Media Manager at FC Bayern München. In this interview he talks about Bayern München US goals, plans, ideas and much more. READ MORE

GUIDE: 10 tips on how to attract new members to your club

Take a look at some tips on how to break the previous record of members in your club, how to encourage former members to renew the membership, and how to attract new ones.

Game Day With The Most Popular Sports Team On Facebook

One of the perfect moments to shine is the most important day of every fan's life - THE GAME DAY, and in this article, we'll take a look at the Facebook activity of FC Barcelona during that period.

6 "SMART" fan engagement tools for 2017

I have gathered the best of the best inventions from the past year that might boost your success this year and I hope you will find some great inspiration for an awesome year of fan engagement! 

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