Learn from millions invested in EURO 2016
Welcome to the 20th edition of Overtime Insights!
In this special UEFA EURO 2016 edition, find out everything about UEFA EURO branding and social media communication during a single game of the tournament!
Which brand is the most successful storyteller of EURO 2016 in France?
Also, take a look at Coca-Cola's recipe for success in sports-enriched 2016!
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