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Learn from millions invested in EURO 2016
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Learn from millions invested in EURO 2016

 
Hi there!
 
Welcome to the 20th edition of Overtime Insights!
 
In this special UEFA EURO 2016 edition, find out everything about UEFA EURO branding and social media communication during a single game of the tournament! 
 
Which brand is the most successful storyteller of EURO 2016 in France?

 
Also, take a look at Coca-Cola's recipe for success in sports-enriched 2016!
 
Enjoy!

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Case study: UEFA EURO - branding and social media activities

The second biggest sporting event of the year (after Summer Olympics 2016) is currently being held in France. In this text we will analyse the branding of UEFA Euro 2016 and how did they cover one match of the tournament on official social media platforms. READ MORE

UEFA Euro 2016: The New Advertising War

Big sports events are representing a great opportunity, but also a great challenge for brands who intend to use their potential for self-promotion.


READ MORE
Popcorn!! Peanuts!! Crackerjacks!! 

With the start of this year, a massive sport year, company with long history of sports sponsorship, Coca-Cola, decided to make a significant shift in its marketing strategy.

READ MORE
The Best Ways to Engage with Fans

Engagement of a sport fan is usually seen through following their favorite team by attending games, watching them on TV, purchasing team products...

READ MORE
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