Photo above: VTC Vice President Chris Canfield presents Main Street's Tom Wulf and Town Planning Director Nora Amos with a framed "Drive Tourism" certificate at the workshop wrap-up.
Town to Receive $10K for Drive Tourism Workshop
Ashland wants the rest of the universe to know why it is THE CENTER, and is getting a big boost from the Virginia Tourism Corporation (VTC). VTC hosted a "Drive Tourism" workshop at the Hanover Arts and Activities Center on Monday, June 1st, to help Ashland forge a five-year marketing/tourism strategy. Clark Mercer, member of Main Street's Theater Committee, was instrumental in getting VTC to bring its work session to Ashland -- only a handful of Virginia communities are selected for the initiative. Workshop participants included representatives from Ashland businesses, nonprofit organizations, Randolph-Macon College and the Town. VTC facilitators helped the group identify Ashland's primary lure (trains!), products that could be enhanced (signage, business operating hours), attractions we'd like to have in two-years (outdoor music venue!), and a "game-changer" tourist attraction to build within five years (trolley line bike trail!). Upon successful completion of a follow-up session, the Town of Ashland will receive a $10,000 grant from VTC to go towards implementation of the plan.