- Blackout period (no special event signs): Nov. 6-20
- Registration deadline* (for maximum exposure): Nov. 13
- Discounted** co-op magazine ad deadline: Nov. 16
- Earliest signs can go up: Nov. 20
- Campaign period: Nov. 21 - Dec. 31
- Black Friday: Nov. 27
- Small Business Saturday: Nov. 28
- Cyber Monday: Nov. 30
- Magazine insertion: Dec. 10
- Men's Night Out: Dec. 17
- Signs down by: Jan. 1
* Registrations will be accepted throughout the campaign period, but for maximum possible exposure/inclusion, the initial registration deadline is Nov. 13th.
**The FBA has subsidized this magazine so that ad rates for participating Shop Farragut businesses are discounted 30-40%! It is a digest-size piece that will be inserted into the farragutpress on Dec. 10th. If you plan to participate in Men's Night Out, this is a great opportunity to promote it! Rates also include 3-20 second radio spots.
Don't forget to register your business
for free Small Business Saturday promotional materials by November 16th!