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Dear Friends,
Everyone loves a good story - stories that make us laugh, stories that make us cry, stories that make us feel some sort of pull. Good marketing is just like telling a story. When you're trying to get your product into the hands of the consumer, you have to take them on a journey. You have to tell them why your product exists, why they need it, and how they can get their hands on it as soon as possible. And you must tell that story as quickly and creatively as possible. Think about your favorite ad, be it print, digital, or something in between. Why do you remember it? What made it successful? I can tell you: the person or team who created it was able to both effectively tell you a story and affect you somehow. A good product will sell no matter what, but your customer wants something in exchange: to be entertained. 

This week at Venture Café is dedicated to marketing, from a workshop on successful email campaigns, to a panel on what brand managers and startup founders can learn from the entertainment industry, we're bringing you a well-rounded evening dedicated to effective communication. 
We'll see you at the Café!

Sydney Manning, Marketing Manager

This Week's Feature Events
This Week's Open Office Hours
Each Thursday, Venture Café runs complimentary office hours with advisers representing a broad set of expertise.  Check out who is in the Café this week:
Bill Larrenaga, Chuck GoldstoneJodi-Tatiana Charles, Ed Friedman, Marty Sack, Robert Donahoe, Thomas McGauley, Joe Caruso, Carol Peters, and Andreas Randow
Fundamentals of Digital Marketing
Join Josh Chopak for the final installment in the "Fundamentals of Digital Marketing series. This session's topic: email campaigns! 5:30 PM
Performance in Business: What Startups Can Learn From the Entertainment Industry
In this session, panelists will discuss techniques in performance, storytelling, and improv in the context of helping pitch and sell your company's brand. 5:30 pm
Volunteer Info Session 
Create Your Venture Café Account
Coming Soon @ Cambridge
Visit to apply to participate in one of our events.
Academia As a Catalyst for Innovation
August 29, 2019
DefenseInno: The Role of Government 
September 12, 2019
Supply Chain Innovation: What's Next?
September 19, 2019
New Opportunities @ Venture Café
Looking for a volunteer opportunity? Join our team! Our next Volunteer Info Session is THURSDAY.
 Our District Hall Providence Lounge is NOW OPEN! Monday-Friday,

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Venture Café · 1 Broadway · 5th Floor Cambridge Innovation Center · Cambridge, MA 02142 · USA