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September, 2017

Brand imagery: how to select images to represent your organisation


Think about the number of images we see everyday—on our Facebook feeds and Twitter timelines, on websites we visit, in the games and apps we use on our phones. Though billboards and print advertising prove that brand imagery has always had a place in marketing, it’s undeniable that it now plays a much more important role, because of social media. If properly used, images can deepen a customer—or potential customer’s—attachment to your brand. Read on to learn more about crafting imagery to keep your content top-of-mind for customers scrolling by.....

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