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Visit Grand Junction PR eNewsletter - January 2022
PR Partnerships with Visit GJ

Visit Grand Junction Topics

Public Relations Request:

You know the drill, we are looking for anything new, seasonal, or unique. Please share with Carly Holbrook at Carly@HandlebarPR.com and Elizabeth Fogarty at ElizabethF@GJcity.org. If you need a refresh on the details we are seeking, check out our past PR eNewsletters here.

How does PR happen?

All forms of marketing are critical for any business to succeed; however, PR is extremely important since it is third-party validation of a business's reputation. Visit Grand Junction and our PR agency invest resources in many areas that assist in landing the stories that we share with you. Here are just a few of the ways we capture press to garner visibility for the Grand Junction area.

PR is most closely aligned with relationships. Having credible connections with journalists, bloggers, and influencers is critical; and maintaining those relationships takes time and effort.

Attending desksides, both regionally and nationally, provides us the opportunity to get in front of media contacts. Since COVID, this has included both remote and in-person meetings.

Press Releases are utilized on a seasonal and event basis to highlight what is new in the Grand Junction area. This information is shared across all of our contacts and newswire channels.

We stay informed on upcoming editorial content and reach out to publications and writers with information that highlights the Grand Junction area in a way that compliments their story.

Visit Grand Junction hosts media trips with writers who partner with publications that we deem high value. We have had great success based on the number of press stories we have garnered. You can check out a partial list in the 2021 Visit Grand Junction Snapshot under the "Public Relations and Press" heading.

Visit Grand Junction only mentions press that was achieved through our efforts or our work in partnership with the Colorado Tourism Office (which we note when appropriate).

We hope this provides you with helpful information on Visit Grand Junction's PR strategy and how we accomplish delivering a significant amount of press over the last several years. 

Lastly, if you wish to capitalize on these opportunities, please share what is new with your tourism business. There is no cost to you.
Recent Press Acquired Due to Visit Grand Junction's PR Efforts

On December 8, 2021, Denver Post published an article titled "On the Western Slope, you can hike, bike and camp even in the winter". Grand Junction businesses including Hotel Maverick, Two Rivers Winery & Chateau, Springhill Suites, TacoParty, Bin 707, Dream Cafe, Ramblebine, Highlands Distillery, as well as other Grand Junction area businesses, were included in the article.

On December 9, 2021, Men's Journal published an article titled "You Asked: ‘Where’s the Most Epic Snowmobiling Near Me?’ We Answered". The Grand Mesa National Forest was mentioned as an epic snowmobiling location among destinations such as British Columbia and Japan.

Correction: In last month's eNewsletter, the following articles were stated as press due to our partnership with CTO. These two particular articles were actually due to Visit Grand Junction's press outreach. "Forget California! 14 U.S. States That Also Make Surprisingly Good Wine" and "The Sweet Life".

Colorado Tourism Topics

UPCOMING NEWS RELEASES/REQUESTS FOR INFORMATION

Please keep us up to date on happenings in your neck of the woods and add CTO PR/social email addresses to your distribution lists.

CTO PR general mailbox, media@colorado.com

For upcoming news releases and pitches, CTO PR is seeking information from industry partners on the topics below. Click here to review the PR team's FY22 press release and editorial calendar.

  • Spring Break 2022: Highlighting the top spring-break events, offerings and packages from across the state for both on and off the slopes. Release to also include a spring arts-and-culture section. Please email info and ideas to media@colorado.com by end of day Jan. 14.
  • What’s New for Spring/Summer 2022: Highlighting new events, restaurants, attractions, lodging offerings and more for spring and summer 2022. Please send a 150–200 word description of the new item to media@colorado.com, and include a link to more information. Please do not send full news releases.
Please feel free to forward to friends and colleagues.
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We are here to help. Thank you for being an involved partner!

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