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A monthly newsletter brought to you by Free Range Dairy Network
Volume 2, Issue 6
February 2017

Editor’s Comment


Free Range Dairy | Pasture Promise LogoWe’re still getting great feedback from Jamie and Jimmy’s Friday Night Feast with people asking their supermarkets to stock free range milk with the Pasture Promise logo. We're running a campaign to get free range milk with the Pasture Promise logo in supermarkets.

In the wake of the interest we have generated in free range milk, there is a danger that others will seek to label milk as free range, without any clear commitment to grazing cows. We don’t want ‘fake farms’, we want to make sure that cows enjoy the freedom to roam in fields for at least 180 days and nights a year. I believe consumers are fed up of feeling hoodwinked by pictures of cows grazing in fields and want to know exactly how their milk is produced.

Friday Night Feast provided a great opportunity to raise awareness of Pasture Promise free range milk and Free Range Dairy Network. Now it’s down to the serious business of showing why and how we’re trying to change the dairy industry, to make it more equitable and sustainable. To do this we’re holding our first conference on March 7th and I hope you will be able to come along.

This month it’s been great to support the Sustainable Restaurant Association and their first Campaign of the Year 'Coffee Made Good'. We look forward to working more with them this year and we have Yeshna from SRA speaking at our conference.

Also, well done to Stephenson’s Dairy for winning Small Business Sunday 2017. We’re very proud of the achievements of our North West free range milk pioneers.


Best Wishes,

Carol Lever
Director
Free Range Dairy Network CIC



You can follow us on
@freerangedairy  @freerangedairy  freerangedairy_cic
 

In this Issue


1. Free Range Dairy Network Conference

2. Midcounties Co-op

3. SRA coffee made good

 

Free Range Dairy Network Conference

We’re both excited and nervous to be holding our first Free Range Dairy Network Conference. Since we set up the CIC in July 2014 we’ve seen the interest in good food produced by sustainable means soar. From food waste to food provenance, people want to know where their food comes from and the impact their food choices are having on the planet.  For many years, pictures of cows in fields related to the milk in the bottles but that changed when farmers where encouraged to adopt more American style practices and go intensive.  Then the pictures became more of a marketing ploy, rather than a true indication of the provenance of that milk. People don’t like to think they’re being lied to by green claims, whether it’s organic, grass fed or free range.  We want to show that although we don’t have all the answers, we have a vision of what we think free range milk should look like and we will keep pushing for the 180 days and nights as the benchmark for free range milk.

The speakers at our conference include Professor Michael Lee (Head of Site, Rothamstead Research, North Wyke) who is also part of the Global Farm Platform. This looks at food security from sustainable methods and Professor Lee is a big advocate of utilising natural resources to produce food. He has been a long time supporter of Free Range Dairy Network.  We also have Daniel Nowland from the Jamie Oliver Group to talk about price and value when it comes to food. As well as our free range dairy farmers and others we’ve worked with talking about their experience with the Network.

We’re still fairly young as an organisation, but we have ambitious plans and by collaborating with others, together we can promote a joined up approach to present and future food and farming challenges.

Please book your tickets here by March 1st.

Midcounties Co-op


We have some great news - from 23rd February 2017 Cotteswold Dairy in Gloucestershire will supply Pasture Promise free range milk to 10 Midcounties Co-op stores. This follows Our Cow Molly, who are supplying milk bearing the Pasture Promise logo in Sheffield Co-ops with more outlets to come.

Look out for the signs in the stores and we’ll also be updating our map to make sure you can find your nearest stockist of free range milk carrying the Pasture Promise logo.
 

SRA coffee made good

On Friday I made my way to Union Hand -Roasted Coffee in West Ham for the first Coffee Made Good event hosted by the Sustainable Restaurant Association. Coffee is a growing market and as more people want to drink it, there is a danger of exploitation of workers and abuse of natural resources, as more and more coffee beans are needed to satisfy our coffee cravings.

Organisations like Union started by Steven and Jeremy have been trying to do things differently from the start. As Jeremy spoke about the ethos behind the coffee company it really stuck a cord with me. They saw how coffee being sold at such a low price was hurting smaller, family farms. They wanted to do something about it and approached it in a holistic way, with an understanding that to get great coffee you need to support the farmers, the land and the communities.

They are an inspiration of how to do business differently so that everyone along the supply chain gets a fair share of the profits from farmers to the roasting house and, after setting up in 2001, they are still going strong. This is something we at Free Range Dairy Network are working hard to achieve for the dairy industry.
 

If you have any stories to contribute then please contact Free Range Dairy at info@freerangedairy.org.
 
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