Copy
We'd like to introduce ourselves and tell you a little about our new explanation video, The Sugary Truth.

HELLO WORLD.

THE TREMENDOUSNESS COLLECTIVE IS A NEW VISUAL STORYTELLING FIRM BASED IN ST. LOUIS AND WE JUST RELEASED OUR FIRST ANIMATED VIDEO.

The Sugary Truth was researched, written, and designed by us. Our data was drawn from a variety of reputable sources but we’re especially grateful to health journalist Gary Taubes for his advice and guidance in shaping our story. Dr. Robert Lustig, M.D., M.S.L., another well-known sugar expert, called the video a "valuable tool for all ages."

The Tremendousness Collective

HERE’S THE SUGARY TRUTH


Click to view.

Did you know that The American Heart Association’s daily recommended sugar allowance is 36 grams for men, 20 grams for women, and 12 grams for kids? Did you know that our daily intake averages 95 grams?
 
We have a serious problem. 

The Sugary Truth is an animated video that illustrates and explains the bittersweet facts about sugar consumption and what it’s doing to America’s health.

SOME FACTS FROM THE VIDEO

  • Obviously, sugar can be found in candy, donuts, ice cream, and kids’ cereals, but it’s also in foods like lunch meat, bread, fish sticks, salad dressing, and peanut butter.
  • Most sugary beverages contain more added sugar that anyone should consume in one day.
  • There are over 600,000 packaged food items in stores today and 80% of them contain added sugar.
  • One in three adults and one in five kids are considered obese.
  • Sugars causes a euphoric affect that triggers the production of dopamine in your brain 
  • The video closes with five tips that show you what you can do to avoid and reverse the damage.

ABOUT TREMENDOUSNESS

The Tremendousness Collective is a group of visual storytellers who connect messages to audiences. We're a visual communications firm that specializes in storytelling, education, and understanding. We design great stories by combining the power of visual thinking with the wonder of a compelling narrative. And we like to toss a little fun and humor in the mix too.
 
When it comes down to it Tremendousness helps people understand the whats, whys, and hows that make your brand, product, or idea different — and better.

THE TEAM
Founded in 2013 by five highly creative people, we are a veteran group of designers, journalists, facilitators, artists, writers, and entrepreneurs.

The partners, Bill Keaggy, Chris Roettger, W. Scott Matthews, Lisa Vorst, and Scott Goldstein have over 65 years of combined experience as visual thinkers and storytellers, and share a passion for helping others understand complicated products, processes, inventions, events, and ideas.

Tremendousness has offices in St. Louis, Missouri and Washington D.C.




LET’S TALK

If you’d like to learn more about this video, Tremendousness, or any of our other projects, just write to hello@tremendo.us, reply to this email, or call +1 314 282 0676. You can download high resolution screenshots for print publications here: tremendo.us/go/sugarart.

Here's our blog: tremendo.us/ness.
WATCH THE VIDEO

Read our blog post about the video here.
Follow on Twitter    Friend on Facebook    Forward to Friend 
Copyright © 2013 Tremendousness, All rights reserved.
unsubscribe from this list    update subscription preferences 
Email Marketing Powered by Mailchimp