Building instruments is fun!! However, there are three problem areas. The first one is how to make a quality instrument. Most luthiers are able to eventually do this. The second one is how to finish the instrument. This gives most folks trouble but eventually we are able to dominate this area of lutherie and apply a quality finish. The third problem is how to sell the instrument. Very few luthiers are able to do a good job at this. For this reason I have asked marketing expert, Drew Boyd, to help me create a course specifically designed to help luthiers be successful in the business arena. Whether you are just beginning to make instruments or are already a seasoned professional, there is something for everyone in this course. 
Learn about:
  • Setting goals
  • How to make a budget
  • Branding
  • Product types and positioning
  • Pricing
  • Discounting
  • Websites
  • Advertising
  • Distribution            
I think you will find this information very useful. The complete Marketing for Luthiers course is available at an introductory discount at the O'Brien Guitars website. Just use promo code MARKETING at checkout.
Happy Building!
If you are interested in learning to build guitars or just want
to see how I build my guitars then schedule a class with me.
If you are in need of a concert quality classical or steel string
guitar then let me know as I would love to build a guitar for you.

Thank you,
O’Brien Guitars Website
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