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Hi <<First Name>>

Welcome to the Three Things Thursday (bi-weekly) newsletter, where I deconstruct and reverse engineer big brands and their social media strategies.
This week:
  1. Ryanair's hilarious but harsh trolling of the Trumps. (2 min read).
  2. Nando's and why elections are so important to them. (3 min read).
  3. Tesco's strange '0' engagement Twitter competition. (2 min read).

Ryanair went on a rampage and trolled President Trump on Twitter, including taking a jab at the Melania body double conspiracy. Don't miss this one! 

Read more

Nando's tricked users with an 'unDemocratic' mystery menu choice, to make a point about voting. Customers' reactions to being served disgusting meals, such as brownies on rice 🤮, were captured on hidden cameras.

Read more

Tesco challenged users on Twitter to quote retweet their message, and those that managed to get zero engagement would be entitled to a free meal deal. Users went to shocking lengths 😱. However, the original idea seems to have come from a little shawarma takeout in Ghana. 

Read more
Quote of the week:
“People who are authentic have nothing to lose.”
🤳 Next edition due: 26th November. 
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Copyright © 2020 Digital Vin Gill, All rights reserved.

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