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Welcome to Digital Brand Bites.  A snack-sized deconstruction of social media content from big brands. This week:

🧼 Dove shows off its hairy armpits for '#Januhairy.'
🧤 Bernie Sanders memes - here's some of my favourites. 

🥄 Enjoy your digital bites - Bon Appétit!
🧼Dove has been around since 1957. The brand is known for championing real women, in all shapes, sizes and colours, through its empowering campaigns.

🧼 'Januhairy' - a movement started by two students with almost 40k followers celebrates body hair. Dove jumps in using Cora and her 'sexy' armpits. Real women - 1 Society - 0 👏
Bernie Sanders won the Internet this week and brands had a whale of a time.
I've picked out some of the most creative 
'#BernieSandersMittens' memes below 👇
🚍 Lothian Buses (Public Sector) is owned by the City of Edinburgh and Lothian councils. A fantastic use of a trending meme to illustrate COVID-19 guidance. 
Sharon Stone - American actress, producer and former fashion model. No words needed. If you know, you know.
💧 St Helens Borough Council (Local Government). This was great to see - addressing a serious issue with a topical meme. You can't help but remember the message. 
👠Here's Sarah Jessica Parker using Bernie to reignite the feud with Samantha from Sex and the City. 

🧤Since the '#BernieSandersMittens' meme blew up around the world on social media, the Bernie Campaign Store capitalised on the trend by selling 'Chairman Sanders Crewneck' jumpers, with 100% of proceeds going toward Meals on Wheels Vermont. Bravo brands around the world, you entertained us and helped a good cause👏! 

Thought of the week:
🌳When the axe came to the forest, the trees said, "The handle is one of us." ~ Armenian proverb
📅 Next edition due: 4th February.
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