🥄Digital Brand Bites (28.01.21)

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Hi <<First Name>>

Welcome to Digital Brand Bites. A snack-sized deconstruction of social media content from big brands. This week:

🧼 Dove shows off its hairy armpits for '#Januhairy.'
🧤 Bernie Sanders memes - here's some of my favourites.

🥄 Enjoy your digital bites - Bon Appétit!

🧼Dove has been around since 1957. The brand is known for championing real women, in all shapes, sizes and colours, through its empowering campaigns.

🧼 'Januhairy' - a movement started by two students with almost 40k followers celebrates body hair. Dove jumps in using Cora and her 'sexy' armpits. Real women - 1 Society - 0 👏

Bernie Sanders won the Internet this week and brands had a whale of a time.
I've picked out some of the most creative
'#BernieSandersMittens' memes below 👇

🚍 Lothian Buses (Public Sector) is owned by the City of Edinburgh and Lothian councils. A fantastic use of a trending meme to illustrate COVID-19 guidance.

Sharon Stone - American actress, producer and former fashion model. No words needed. If you know, you know.

💧 St Helens Borough Council (Local Government). This was great to see - addressing a serious issue with a topical meme. You can't help but remember the message.

👠Here's Sarah Jessica Parker using Bernie to reignite the feud with Samantha from Sex and the City.

🧤Since the '#BernieSandersMittens' meme blew up around the world on social media, the Bernie Campaign Store capitalised on the trend by selling 'Chairman Sanders Crewneck' jumpers, with 100% of proceeds going toward Meals on Wheels Vermont. Bravo brands around the world, you entertained us and helped a good cause👏!

Thought of the week:

🌳When the axe came to the forest, the trees said, "The handle is one of us." ~ Armenian proverb

📅 Next edition due: 4th February.

🖱️ www.digitalvingill.com/brandbites/

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