Hey <<First Name>>
Welcome to Digital Brand Bites. A monthly snack-sized deconstruction of social media content from big brands.
Psst... and a big welcome to the new subscribers 👋💛!
⭐Here's the best bites of September!⭐
You can also follow Digital Brand Bites on Instagram, for bites on the go.
🥄 Enjoy your digital bites - Bon Appétit! |
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🤰 Drake recently released his latest album titled ‘Certified Lover Boy’ featuring twelve pregnant emoiji women.
🤰 Drake carefully orchestrates memes to leverage his brand. It's all part of his branding strategy. Inserting himself into meme culture is his way of achieving a digital footprint and impact beyond music. Kanye who?!
🤰 Brace yourselves for some cringe-worthy, comical, creative Drake-inspired memes from brands. Check out this photo dump.
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🥜 Snickers wins the internet this month, with this simple yet effective 'engagement driver' post that never fails to amuse, no matter how many times you participate.
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🍟 McDonald's strikes again - jumping to the defence of social media managers everywhere.
🍟 The Instagram post seems like it was published to remind followers that there is a real human being behind its social media accounts - especially when users give them slack about menu items. McDonald’s replied back to brands with a ‘real-talk’ tone of voice, which helped to build up that understanding and loyalty between the brand and its customers - until next time.
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❤️Nike has given its head office employees in the US a week off to “destress” and recover from the pressures of the Covid-19 pandemic, ahead of the return to the office in September.
💓“Take the time to unwind, destress and spend time with your loved ones. Do not work,” the Nike senior manager of global marketing science, Matt Marrazzo, said in an open message to staff posted on LinkedIn.
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🍬Hubba Bubba is a bizarre account on Twitter - with its out-of-context, random tone of voice and non-bubblegum related content.
🍬 This tweet prompted another brand to engage - with a nod to the #socialmediaintern, who probably isn't even an intern, but gets labelled it anyway. Both social media managers rejoice! 🙌
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🖍️ Mcdonalds and Oreo - strong Twitter game. No need to brief these into studio/creative department.
👌🏽Simple and effective.
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🐦Sesame Street is an educational children’s television series that is used to tackling sensitive topics, such as bullying, discrimination and diversity.
🐦This is how Sesame Street marked the 9/11 anniversary, with a poignant illustration. Indirectly, it shows different 'types of people' coming together. The brand's social media approach uses carefully thought-out content which is aimed at parents - making it that little bit easier when needing to explain something sensitive to their children.
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✨The graphic design celebrating 30 years of Disneyland Paris is so creative, thumb-stopping and just...genius.
✨ You can clearly see the Disneyland Paris 30th Anniversary logo in this image of Sleeping Beauty Castle in Disneyland — the “30” logo looks just like Mickey Mouse!
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📅 Next edition due: Friday 29th October!
(Goes out every last Friday of the month)
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