🍔Burger King, an American multinational chain of hamburger fast food restaurants, marked #InternationalWomensDay with this shameful tweet.
🍔The intention was to take a dig at the gender disparity in its restaurants, where only 20% of chefs are women. Backing up its words with actions, Burger King has also established a scholarship program for female staff interested in attaining a culinary qualification.
🍔 It wasn't good enough. One user replied: "We know you’re doing this for controversy. Expected better from a large company than to use toxic marketing."
🍔After initially defending their intentions, Burger King backed down and deleted the tweet: "We decided to delete the original tweet after our apology. It was brought to our attention that there were abusive comments in the thread and we don't want to leave the space open for that."