🥄Digital Brand Bites (27.08.21)

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Hey <<First Name>>

Welcome to Digital Brand Bites. A monthly snack-sized deconstruction of social media content from big brands.

⭐Here's the best bites of August!⭐

You can also follow Digital Brand Bites on Instagram, for bites on the go.

🥄 Enjoy your digital bites - Bon Appétit!

🔥Hootsuite dropping truth bombs. Their niche target audience knows *exactly* what it's talking about - this tweet resonated with ALOT of social media managers.

🔥 The brand's tone of voice is encouraging and comforting. It can be summed up by one of its tweets, "Tough week out there, huh? Well, keep working hard and the wins will come. We're rooting for you all 👏."

Forward

👉Twitter casually announcing its 'new look' on the app. Its new font 'Chirp' is meant to make content easier to scroll. There will also be a fresh new colour palette. Oooh the suspense!

Forward

🧐Spotted on Twitter. #Marketing at its finest.

📍Unknown brand.

Forward

🧠 Headspace - consistent thumb-stopping content which brings a moment of calmness. A much-needed timeline cleanser.

Forward

💪OOPS! The fastest auto-response ever! Pure Gym said its response to a video of the Taliban exercising, advertising its classes, was an “error”.

💪In a now-deleted tweet, PureGym replied to someone apparently ironically tagging them in the footage and asking “what time is the spin class?”

Forward

📈 The unexpected....Some of the most creative Twitter brands belong to financial accounts.

Forward

💎Tiffany and Co recently announced Beyoncé and Jay- Z as their ambassadors. It saw Bey become the fourth woman to ever wear the brand’s iconic Yellow Diamond necklace.

💎 Not everyone was thrilled. Fans shared their anger on social about the singer’s decision to work with the brand, amid ongoing scandals about blood diamonds and the exploitation of African workers. Tiffany's haven't said a word, but her mom did (see comment in the post).

Forward

🧀 Velveeta, a processed cheese product that tastes like American cheese, has been on a roll this month. The Twitter person behind the brand has a random, humourous and outlandish tone of voice and dialect - yet somehow manages to link content back to cheese.

🧀 Their 'ALL CAPS' shouty approach seems to have attracted the attention of other big brands and somehow makes users feel sorry for the brand persona.

Forward

Thought of the month:

📅 Next edition due: Friday 24th September!

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