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Welcome to Digital Brand Bites.  A monthly snack-sized deconstruction of social media content from big brands. 

Here's the best bites of July!

You can also follow Digital Brand Bites on Instagram, for bites on the go.

🥄 Enjoy your digital bites - Bon Appétit!
📰 Social Media Talking Points:
  1. How to fix your Instagram feed!
  2. Meta's guide to....sexting!
  3. YouTube's guide to Shorts.
  4. Best types of LinkedIn content.
  5. Insta tries to understand how ethnic groups use the app.
  6. News consumption around the world.
  7. Embedded tweets, coming soon?
  8. Insta influencer tips.
  9. Quiet mode for videos on Facebook?
  10. Facebook's finally giving into a non-algo newsfeed!
  11. Authentic influencers are IN!

    The SKILLS for a SOCIAL MEDIA MANAGER! ⭐
🥴 What do you Meme?!
✈️ Ryanair 'clapping back' to a disgruntled customer. A brand that is one of a few many that can get away with 'outing' their frustrated customers, which often prompts others to target them too.

🤔Can it be classed as cyber-bullying?
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🔥What a great PR move from Showcase Cinemas! People with red hair were being offered free cinema tickets in a bid to help them avoid the sun as temperatures rose across the UK. Showcase announced that as redheads are often more vulnerable to the sun than most, the company said those with fairer complexions could pick up a cinema ticket for free.
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🍦Aldi hit two relatable and relevant points during the heatwave. A great bit of reactive marketing from Aldi.

1️⃣ The blistering heatwave
2️⃣ Mcdonald's and its faulty McFlurry machine

 
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🐔Here's how KFC marked NASA's images of the early universe by the Webb telescope. 

⭐It's playful, topical and reactive.
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Sesame Street apologised after an Instagram video showing character Rosita high-fiving a white child and then saying ‘no’ to Black girls with arms outstretched, emerged on social.

❌Damaging to the brand, especially as it prides itself on educating children about 'real' issues like equality and racism.
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✈️You know it's a good day on Twitter when Ryanair make reference to Prince William's affair. If you know, you know......😵

🔥#Burn.
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🤓Here's csirogram and their creative/fun way of recruiting a social media person. It's a thumb-stopper because it subtly plays on (the all too relatable) issue of SM being passed between pillar to post.
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🦁That's one way to celebrate the #lionesses big win! A great bit of reactive social media from Amazon.
A bit of a risqué TOV from Paperchase, considering the age of its shoppers?
🧠 Thought of the month:
 📌Previous issues: www.digitalvingill.com/subscribe/
📅 Next edition due: end of September!

🥰 If you found this edition useful, share it with your fellow social media pals or get 'em to subscribe here. It takes seconds!
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