🥄Digital Brand Bites (30.07.21)

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Hey <<First Name>>

Welcome to Digital Brand Bites. A monthly snack-sized deconstruction of social media content from big brands.

⭐Here's the best bites of July!⭐

You can also follow Digital Brand Bites on Instagram, for bites on the go.

🥄 Enjoy your digital bites - Bon Appétit!

🚽A tweet from the National Trust’s account sarcastically joked the charity was busy “flushing someone’s head down the toilet” following accusations of bullying.

🤬The tweet, which was swiftly deleted, was posted in response to an article, written for The Spectator by Charles Moore, in which he claimed that there is a bullying culture in the charity.

Forward

🍕Pizza Express attempted to kick out racism with this tweet. Lots of users supported the brand, some even saying they had just booked a table at the restaurant simply after seeing this tweet.

Forward

📦Amazon's on-brand simple yet effective use of creative on Twitter. It was a clever nod to the company's services as well as the Euro Finals.

Forward

⚽Royal Mail's creative team were quick to edit their original 'Home' Instagram post with this version, hopefully softening the blow for many disappointed fans.

Forward

🥩 Steak-umm, a 1975 Pennsylvania-based frozen-steak company is known for delving into thought-provoking topics; anecdotes vs. data, the differences between experts and communicators, the history of memes, cognitive dissonance and the dunning-kruger effect.

🥩This tweet is an example of how the brand is being consistent with its unique commentary approach on social media, about social media.

Forward

🌈 Excellent post from Innocent. Instead of just changing their logo to 'rainbow colours' for just one month (rainbow-washing), they fully explained how inclusive they REALLY are;

📌LGBTQIA affinity focus group

📌Trans rights

📌Parental leave (Because families come in all shapes and sizes)

📌Inclusion training

📌Single occupancy loos - not split by men or women.

Forward

🍨Ben & Jerry's has said it will stop selling its ice cream in Israeli settlements in the occupied West Bank and East Jerusalem. This bold statement is nestled in amongst lots of delicious images of ice cream.

🍦The US company said sales "in the Occupied Palestinian Territory (OPT)" were "inconsistent with our values".

Forward

🗞️University of Reading hit back at the Daily Mail for its headline criticising the way it approaches sensitive topics. Users soon shut it down.

📰 Sentiment can be summed up by this professor's comment, "Don't most unis do this now? We do- I helped draft the guidelines. Films have content advice too, and you have a lot more choice over whether or not to watch. We're committed to teaching difficult material & everyone should get the chance to figure out how to approach that."

Forward

🍕Pizza Express marked The Open with this creative and mouthwatering content on Instagram.

🤔Going down their stream, it appears they are implementing a new 'sassy' social media strategy, compared to their previous slightly mundane content.

🍴Pizza Express has jumped on the rise of the Instagram ‘eatertainment’ movement, where casual dining brands feel, look and act like they are a part of the current culture.

Forward

😘Durex India celebrated #WorldEmojiDay with this cheeky Instagram post to showcase its products & services. User's got behind the post and shared some very personal experiences from using the product. Sentiment can be summed up by this one user's comment: "Your creative team is LIT 🔥😂."

Forward

Thought of the month:

📅 Next edition due: Friday 27th August!

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