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Hi <<First Name>>

Welcome to this week's Digital Brand Bites. This week's snack-sized updates include:

📺 Channel Dave's sarcastic bin collection riddle. 
🥩 Steak-umm's Twitter and why a virologist at Columbia Uni loves it.
Yorkshire Tea blocks out a horrible year with feel-good content.
🎨 Photoshop tells its users, "it's ok to take a break."

🥄 Enjoy your digital bites - Bon Appétit!
Channel Dave

📼 Comedy channel Dave is known for its witty banter, which is showcased through its sarcastic and amusing tone of voice. Content is presented through an ‘everybody has a friend named Dave’ character. 

📼 In this example, Dave targets homeowners by poking fun at the annual 'stress' of figuring out the Christmas bin collections.


🥩Steak-umm, a 1975 Pennsylvania-based frozen-steak company wins 2020 with its tweets highlighting coronavirus misinformation. Scientists LOVE it.

🥩This thread has been a big hit this year as it delved into 17 thought-provoking topics; anecdotes vs. data, the differences between experts and communicators, the history of memes, cognitive dissonance and the dunning-kruger effect.

🥩A virologist at Columbia University in New York praises the account as "an unlikely resource for spreading understandable - and accurate -information to those outside of the scientific community."

Click on the image to check it out. 

Yorkshire Tea

🥰 Yorkshire Tea, a 1977 tea brand are renowned for their authentic and sincere content.

😍 They round up a miserable 2020 with a 'feel-good' Facebook post, with uplifting and positive news stories listed by month. 

💌 The post reinforces their subtle PR approach of converting people into Yorkshire Tea drinkers without making it obvious. One user said: "Love it! Thank you Yorkshire Tea 😃 Is it ok if I share to make other's (non-yorkshire tea drinkers!!) smile?"

💕 Engagement can be summed up by one user's comment: "Only Yorkshire folks can see the bright side when things get us down."



🎨 Photoshop is a graphics editor software tool developed and published by Adobe Inc. They have built up a thriving community of engaged graphic designers through its casual, 'the creator' persona tone of voice and niche content.

🧠The tweet is a nod to mental health and the importance of taking a break, after what has been a tough year of adjusting to working from home.

Thought of the week:
 🎊Wishing you and your loved ones a Happy New Year.
📅 Next edition due: 7th January.
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Copyright © 2020 Digital Vin Gill, All rights reserved.

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