🥄Digital Brand Bites (24.12.20)

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Hi <<First Name>>

🤗It's been four months since I started building this newsletter - thank you for being on this journey with me and for your valuable feedback.

⏳Time is precious so, I've decided to evolve the format (and the name) so that you get a variety of 'snapshot' social media bites, with fewer clicks. The aim will be for most of the content to sit directly in this newsletter and provide you with timely updates.

🥁*Drumroll please, introducing the NEW Digital Brand Bites weekly newsletter. A snack-sized deconstruction of social media content from big brands.

🥄 Enjoy your digital bites - Bon Appétit!

🍕 DiGiorno pizza is known for its imaginative and creative content. They are famous for newsjacking random topics and relating those back to pizza.

🍕In this example, they've used the pointing-down finger emoji to prompt users to engage with the 'age-old' pineapple on pizza question. This is bound to create a strong reaction resulting in more emotional engagement and therefore scoring higher on the Twitter algorithms.

💾 Microsoft is known for its relatable and witty tone of voice.

💾 In this case, they are catering for the Gen X/Y crowd with the classic reminder of Clippy, that annoying little know-it-all paperclip from the 90s.

👚IKEA Singapore has launched its first clothing line EFTERTRÄDA, which bizarrely features the barcode of its best-selling BILLY Bookcase.

🧢 The campaign uses senior models over the age of 70 to convey the message: “Style for all,” in a guerilla-styled photoshoot.

👴 The campaign has achieved viral status on Instagram, attracting thousands of likes (4,777+) and comments like: "Omggg! Best models ever!!!! 🔥💕❤️ LOOVVEE."

😲Pepsi told its Twitter users that it would create 'Pepsi "Cocoa" Cola ☕ if it achieved 2021 RTs. The cheeky stunt clearly attempts to ride on the back of the famous Coca-Cola Christmas ads.

🥤 Thirsty social media users were quick to participate and smashed past the 2021 RTs.

🤢 A cheeky campaign for a brand with a cheeky tone of voice. Stay tuned for details coming in 2021!

😂 Twitter took Twitter by storm in asking users to describe 2020 in one word.

💬 Lots of big brands jumped on this, with some really comical responses. But YouTube outshone the crowd with this corker, "Unsubscribe."

💙 This tweet achieved viral status. It just goes to show how a simple and emotive tweet can spark a chain reaction across the digital landscape.

Thought of the week:

🎅Wishing you and your loved ones a safe and special Christmas.
📅 Next edition due: 31st December.

🖱️ www.digitalvingill.com/brandbites/

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