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Welcome to the Three Things Thursday newsletter, where I deconstruct and reverse engineer big brands and their social media strategies.
This week:
  1. How Barbie empowers and educates young girls. (4 min read).
  2. Magic Spoon's mouth-watering Instagram feed. (3 min read).
  3. Burger King UK tells its fans to 'order from McDonald's'(2 min read).

Gone are the days of ‘bimbo Barbie.’ Barbie is now an empowering and educating force for young girls. I was amazed to see how they addressed racism in her latest YouTube vlog. Don't miss this one! 

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Check out how Magic Spoon revives the nostalgia of Saturday-morning-cartoon cereal through its vibrant and mouth-watering Instagram feed, especially for diet-conscious grown-ups.

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As if 2020 wasn’t weird enough, Burger King UK got sentimental on social media when it urged its users to 'order from McDonald's'. Here's how it went down.

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Quote of the week:
“The mark of a charlatan is to explain simple things in complicated ways and the mark of a genius is to explain complicated things in simple ways.”
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Copyright © 2020 Digital Vin Gill, All rights reserved.

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