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Welcome to the Three Things Thursday newsletter - a short, simple, informative overview of three digital things that caught my attention.

Don't expect to see lots of filtered photos of trainers on Nike's Instagram stream. Instead, get ready to double-tap on content that evokes feelings of pain, determination, motivation and struggle.

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MoonPie is a 103-year-old company that has mastered the art of being cool online, thanks to its whimsical Twitter account, topical content and the 'MoonPie Twitter guy' who is just the right amount of being friendly, funny and passive-aggressive.

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Most brands are frantically creating content or jumping on the latest trends in an attempt to stay relevant to its social media fans and customers. Not Apple. It does nothing on its social media streams and I delve into why.

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Copyright © 2020 Digital Vin Gill, All rights reserved.

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