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Hi <<First Name>>

Welcome to Digital Brand Bites. This week, we have:

🤑Elon Musk becomes the richest man/brand in the world. 
Starbucks newsjacks the Capitol Hill riots and loses. 
👶Mamas and Papas' raw, relatable and tear-jerking content. 
Ronaldo becomes the first Instagram person to reach 250 million followers.
🛍️New Look monkeying around. 
🍔Wendy's India kills two birds with one stone - Trump and McDonald's. 

😉 You can also follow Digital Brand Bites on Instagram, for bites on the go.

🥄 Enjoy your digital bites - Bon Appétit!
Elon Musk
🤑After a wild 2020 where Elon Musk sold all of his physical possessions, smoked weed on the Joe Rogan podcast, came within one month of bankruptcy with Tesla and had a newborn named X Æ A-12, he starts 2021 as being named the richest man in the world.

🤑Musk is the marketing department at Tesla along with his cult-like following and die-hard fans. 

🤑In the tweet above, he just brushes off being named the richest man in the world. Classic Musk. 
Starbucks
Starbucks, retailer of speciality coffee has 32,000+ stores in 80 countries. They define their tone of voice in two silos, functional (helpful) and expressive. 

☕Here, Starbucks newsjacked the Capitol Hill riots, to let its users know where it stands on the matter. 

☕This political statement didn't go down well with users. Gone are the days when brands only promote their products and services. 
Mamas & Papas

👶Mamas & Papas - a retail chain supplying maternity clothes, toys etc with over half a million Instagram followers. 

👶The brand frequently features very 'real' stories from its users. Check out the deeply sensitive story above.

👶Across the majority of their posts, they use the hashtag '#neverunderestimatethepowerofcommunity' which defines their tone of voice. 

Ronaldo

🏆Ronaldo has become the first person to reach 250 million followers on Instagram. This makes him the most-followed person on Facebook and Instagram. 

🏆As you would expect, the account features a mixture of football and family pictures, oh and obviously the subtle product placement and adverts. The 35-year-old reportedly earned an eye-watering $47.8 million from paid posts on Instagram in 2020.

New Look

🛍️New Look is a leading fast-fashion brand, with 363K followers. They say their marketing objective is to make customers look and feel great.

🛍️As you can see, the brand provides its target audience (young females) with shareable, amusing and quirky content. 

🛍️A monkey with knee-high boots sipping on a frappacino, with its shades on - love it but shocked at the low engagement. 

Wendy's
🍔Wendy's is an American international fast food restaurant chain. The tone of voice =  edgy and cheeky, they are renowned for trolling other brands. 

🍔Wendy's India kills two birds with one stone. It bans Trump and trolls Maccies. Genius!
Thought of the week:
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📅 Next edition due: 21st January.
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