🌈 Mamas & Papas – a UK-based nursery brand featured this '#Pride2021' Instagram post to celebrate Love.
🌈It did so well because it was inclusive to lots of different types of families. Users engaged, sharing personal and sensitive stories like, "Been married 4 wonderful years to my gorgeous wife @fromwifetolife and after 7 rounds of fertility treatment we now have a 22month old gorgeous little boy" and "My youngest has been struggling with their assigned gender and how they feel about it. The pain in watching them change their mind and feel unfulfilled has been overwhelming."
🌈 The brand frequently features very ‘real’ stories from its users using the hashtag ‘#neverunderestimatethepowerofcommunity’ which defines their caring tone of voice.