Four P’s Become 5Ps For Retail Marketing 🆕💡💭🌎💬
Product, Price, Promotion and Place were the all important cornerstones of retail marketing in the past Century. They are becoming fashionably old school.
Ranjeet Laungani wrote ‘In a world where consumers are more aware, spoiled for choice, connected and disloyal, marketers need to lean into what the new five Ps of marketing: Precision, Purpose, Partnerships, Pace and Personalization.’
Check out what the 5 Ps of Retail marketing may help you move quickly in building your traffic and sales now.
Media Notes Canonical Brief is one story only of importance today. It's a quick read.
At CNA | SOPHIS, we believe the more you know, the better you will be able to engage with your target audience.
In planning your 2018 Integrated Marketing Strategy, knowing you need to increase traffic and sales, contact us today. We have perfected RetailPositive™ to assist you now.
Have a great day and a better week.
Lance G. Hanish
CNA | SOPHIS Integrated Marketing Innovations