Welcome to Provoke Weekly. A digital publication from Dieste to help keep you current with the cultural trends and marketing developments that matter most. With inspirational nuggets that will provoke better insights, ideas and results.

1+1=3
Changing the Equation with the Booming Hispanic Market


What if someone told you that there are more Hispanics living in the U.S. than there are Canadians in Canada?
 
What if someone told you that America’s minority population is growing 21X faster than that of the white population?
 
And what if you knew that last year for the first time in our country’s history, the white death rate outpaced the white birth rate?
 
Makes you wonder where your next consumer is coming from, doesn’t it?
 
Selected 3 times as Ad Age’s Multicultural Agency of the Year, you might suspect that Dieste may have a thing or two to share on the massive cultural changes affecting America today. And you would be right. Drawing from over 20 years of actual experience on blue-chip brands, Dieste has specific advice on how to participate in, and benefit from, all the new opportunities available to progressive marketers.
 
And now Dieste has captured these insights in their first ever book: 1 + 1= 3 Changing the Equation with the Booming Hispanic Market.
 
Available on both Amazon.com & iTunes, the following are just a taste of the snackable nuggets this fast-paced book has to offer:
 
Wegs, Chief Storybuilder

Total Market Is 
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While we don't dispute that acculturation exists, we firmly believe that it no longer has any relevance to marketing strategy.

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