Welcome to Provoke Weekly. A digital publication from Dieste to help keep you current with the cultural trends and marketing developments that matter most. With inspirational nuggets that will provoke better insights, ideas and results.

Approachability
Why So Serious?

Social media has given consumers the ability to shape a brand’s image by sharing their side of the story, and brands the opportunity to showcase a more human persona. Brands, businesses and even influencers that embrace approachability, by allowing themselves to be seen for who they truly are, will succeed. 
 
When you let your guard down for just a bit and look around, great opportunities might arise. Consumers are asking, even demanding, that we as marketers look beyond our brand baggage and show our true colors. So get creative and explore your brand at a human level. You might even have some fun while you’re at it.
 
Elsa I. González, Planner, Dieste

The Approachability 
Movement 
 

The connection between brand and its audience. Would you grad a bite with your brand?

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The Most 
Human Human
 

From Jennifer Lawrence to the world. 

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Original vs. Knockoffs. 
Who inspired whom? 

If your designs aren’t original anymore, might as well copy your copycat. After all, imitation is the sincerest form of flattery. 

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Humor is a 
Powerful Tool
 

Canada-based John St. ad agency launched its exFEARiential marketing division. Muggings, carjackings, riots – there’s nothing they won’t do to get your brand noticed.

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