Welcome to Provoke Weekly. A digital publication from Dieste to help keep you current with the cultural trends and marketing developments that matter most. With inspirational nuggets that will provoke better insights, ideas and results.

Start 2014 off on
the "right foot."

"Out with the old and in with the new" is a phrase often associated with the coming of a new year. It’s a time to reflect on what was and hope for what could be. It’s a time to start over, try again, adopt new practices and get rid of bad habits.
For many Hispanics, what they do at the stroke of midnight on New Year’s Eve has large implications on the following year. It’s all about traditions and superstitions. Brazilians jump in the ocean. Mexicans sweep their home. Panamanians have muñecos. Colombians blow up effigies. Hispanics from every country in Latin America have a custom they cling to when they arrive in the United States.
Here are a few traditions and superstitions that Hispanics abide by – no matter how ridiculous they may seem. Whether or not you partook in any of these at the stroke of midnight, we wish you a happy new year. May 2014 bring you prosperity, love, health and travel!
Lindsey Wasson, Account Director
April Duron, Sr. Account Executive

Grapes bring 
good luck. 

Often viewed as the most significant NYE tradition among the Latino community, eating 12 grapes in the first 12 seconds of the New Year is said to bring good luck and prosperity.

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Start off on 
the right foot. 

While sweeping the evil out the door is a common superstition in Mexico, it isn't the only way to start off the New Year right. In some Latino cultures, literally starting the New Year by stepping with your right foot will signify getting a fresh start full of positive energy. 

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The color of 
your undies matters. 

Many Latin Americans believe the wearing a certain color of new underwear can bring you good luck. Depending on the country, red brings you love and yellow brings you prosperity. The trick is making sure you get them as a gift because it doesn't work if you buy them for yourself. 

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Ensure adventure 
this year. 

Hoping to travel more this year? If you ran around the block with luggage on New Year's Eve, you’re in luck. This humorous superstition is said to increase your opportunities for travel in the coming year. 

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