Welcome to Provoke Weekly. A digital publication from Dieste to help keep you current with the cultural trends and marketing developments that matter most. With inspirational nuggets that will provoke better insights, ideas and results.

Be the star in a
Hollywood production
.


For gamers, the season to be jolly kicked off last week with the release of the highly anticipated game Grand Theft Auto V. After 24 hours, the game had already grossed a record $800 million.  In comparison, the biggest opening weekend worldwide for a movie was 2011's Harry Potter and the Deathly Hallow Part 2 with gross revenues of $480 million.
 
Not only can its revenues easily compete with blockbuster movies, but at $265 million, GTA V trails only the $300 million production costs of Pirates of the Caribbean at World’s End.
 
So what does this mean to us? Well, Hispanics are over indexing in the use of digital and gaming devices. They are also more likely to buy games on the day of release. Yet, the number of blockbuster games with Hispanic main characters is almost non-existent.
 
And while various companies have used product placement or partnerships, even more marketing possibilities exist, especially since they offer a more interactive experience than movies. The blockbuster games also have the potential to create a higher frequency of impressions than movies. The links below give a better understanding of the current gaming landscape and ideas about how to capitalize on this new marketing opportunity.
 
Remy Smit, Planner, Cultur8

US Hispanics drive 
video game sales.
 

According to Simmons, Hispanics are 32% more likely than non-Hispanics to consider video games their main source of entertainment. Yet, there are barely any video games with Hispanic main characters.

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Product placement 
in video games. .

Product placement and cross-marketing have been common in the movie and TV world. The next market to conquer is the growing gaming industry. The estimated in-game advertising industry for 2013 is $2.8 billion and still has a lot of room to grow.

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The Gamer. 

Only younger to middle-aged males who aren’t in the best physical shape are gamers, right? This is not the reality for today’s gamer. This infographic gives a clear picture of the video game industry statistics. 

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The next great sport. 

When we think of sporting events, we usually don’t think about going to watch people play video games. However, some of the gaming tournaments attract 2 to 4 million online viewers. This creates new marketing opportunities aside from the traditional sporting events. 

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Bonus: A game 
or reality? 

For the people who haven’t played video games since the courageous plumber Mario tried to save princess, this is the trailer for the new Call of Duty game that will release in November 2013. COD is one of the most successful video game franchises in recent years. It'll give you a glimpse into how games have changed over the last 20 years. 

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