Welcome to Provoke Weekly. A digital publication from Dieste to help keep you current with the cultural trends and marketing developments that matter most. With inspirational nuggets that will provoke better insights, ideas and results.

Integrated Thinking:
A creative person needs 5, 6 and 7 senses

It's not a surprise that these days any creative person, no matter what department they work in, needs to be alert about what it is happening in the world. In the last couple of years the explosion of social platforms and apps has changed the creative field. This represents a challenge in and of itself, but at the same time it's a great opportunity to explore and optimize. Be aware and be ready to react.
More than ever, "Integrated Thinking" is the key; collaboration between disciplines and integration of media outlets are what makes a creative campaign successful.

Javier Güemes. Executive Creative Director

What keeps email 
marketers awake 
at night?

The mix of value, entertainment and novelty is the answer

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On Instagram

Time for a non-human celebrity to break the Internet.

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British Retail 
Marketing Brilliance

Emotional campaign turns rational when it comes to sales.

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The Taylor Swift- 
Industrial Complex

Music industry finds ways to stay relevant.

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