The Evolution of Pinterest
Some people would describe Pinterest as a collection of vision boards, a way to share ideas through social media, or even a way to digitally hoard things that you want or plan to do. While it may be all of those things, it has also become a great opportunity for retailers big and small to increase visibility and sales.
Whether you are a huge national retailer like Nordstrom or Target, which are excellent at utilizing Pinterest, or a small one-person shop on Etsy, Pinterest has become an excellent tool for driving traffic to websites and sharing products in a new light. With products appearing on friends’ boards like “Wish List” or “Best Beauty Finds,” the word-of-mouth factor really goes a long way. And now there is even a price feature on items, as well as more information for individual items, recipes, etc., when a Rich Pin
is set up – it is only a matter of time before you can purchase from Pinterest directly, just as you can like, share and “pin” items.
Mindy Shepperd, Assistant Account Executive