Welcome to Provoke Weekly. A digital publication from Dieste to help keep you current with the cultural trends and marketing developments that matter most. With inspirational nuggets that will provoke better insights, ideas and results.

The Evolution of Pinterest 

Some people would describe Pinterest as a collection of vision boards, a way to share ideas through social media, or even a way to digitally hoard things that you want or plan to do. While it may be all of those things, it has also become a great opportunity for retailers big and small to increase visibility and sales.
 
Whether you are a huge national retailer like Nordstrom or Target, which are excellent at utilizing Pinterest, or a small one-person shop on Etsy, Pinterest has become an excellent tool for driving traffic to websites and sharing products in a new light. With products appearing on friends’ boards like “Wish List” or “Best Beauty Finds,” the word-of-mouth factor really goes a long way. And now there is even a price feature on items, as well as more information for individual items, recipes, etc., when a Rich Pin is set up – it is only a matter of time before you can purchase from Pinterest directly, just as you can like, share and “pin” items. 
 
Mindy Shepperd, Assistant Account Executive 

Pinterest's Evolution 
Into a Shopping 
Catalog  

Pinterest’s latest retail move has been updating its “Gifts” category to make it a better browsing and shopping experience.

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Retailers Using 
Pinterest
 

Target Awesome Shop – Target has made its own sort of “Pinterest board” within the website, sharing which of their products currently have “top pins”. Target also says that they have seen a 70% increase since rolling out Rich Pins in 2013.

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How Pinterest Drives Sales 

How Pinterest drives e-commerce sales in relation to other social media sites. Kinda makes you want to open an online store, doesn’t it?

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